Main Image Design for Ozon Portable Fan

When we design main images for Ozon, we never treat them as decoration.
For marketplace products, especially electronics, the main image set acts as the product’s silent salesperson. It must explain value, remove hesitation, and guide the buyer’s decision in seconds — without relying on long descriptions.

This portable fan project reflects that exact philosophy.
Below, we break down every image in the listing and explain why each visual decision exists, how it supports conversion, and how it aligns with Ozon’s user behavior and marketplace logic.

Image 1: Product Identity and First Impression

The first image establishes the product’s identity immediately: a portable fan with a modern, premium feel.

We placed the fan at a slight angle instead of a flat frontal view. This angle adds depth and allows buyers to see both the fan head and the handle in one glance. The LED display showing “100%” becomes the visual anchor of the image. It communicates technology, control, and reliability without words.

We intentionally used a clean yet dynamic background with airflow effects. These airflow lines visually simulate cooling performance, helping users instantly understand what the product does — even before reading the text.

Key information such as LED display, portable form, and battery capacity appears directly on the image. On Ozon, users scroll fast. If the image doesn’t communicate core benefits immediately, it loses impact.

This image answers the buyer’s first question:
“What is this, and does it look reliable?”

Image 2: Battery Capacity and Usage Time

In the second image, we shift focus from appearance to endurance.

Battery anxiety is common for portable electronics, so we designed this visual to make battery capacity unmistakable. The “3000 mAh” highlight uses bold contrast and clear typography. We paired it with a usage promise — up to 8 hours of continuous work — because capacity numbers alone don’t mean much to most buyers.

The inclusion of the USB cable visual serves a psychological function. It reassures users that charging is simple, universal, and familiar. No proprietary chargers, no extra purchases.

This image exists to answer:
“Will it last long enough for real use?”

Image 3: Compact Size and Portability

Portability must be proven visually, not claimed.

In this image, we placed the fan next to a smartphone to provide instant scale reference. Instead of relying on abstract measurements, we show how compact the product truly is.

We still included exact dimensions, but the real conversion driver here is relatability. When users see the fan next to an everyday object, they can immediately imagine carrying it in daily life.

The inset image showing the fan inside a small bag reinforces this message. It turns portability into a real-life scenario rather than a technical feature.

This image answers:
“Can I actually take this with me?”

Image 4: Product Comparison and Value Advantage

Comparison images are powerful on Ozon because users often browse multiple similar products.

Here, we clearly position our product against a typical alternative. The design uses a split layout with strong visual contrast. Checkmarks and crosses guide the eye instantly, eliminating the need for deep reading.

We emphasize:

• Larger battery capacity
• Longer usage time
• Better material quality
• Active support advantage

We deliberately avoid aggressive language. Instead, the design lets visuals communicate superiority in a calm, confident way.

This image answers:
“Why should I choose this one over others?”

Image 5: Airflow Modes and Performance Control

Speed control matters for comfort. Some users want gentle airflow, others want strong cooling.

This image visually explains five airflow modes using layered wind graphics. Each mode displays a different airflow intensity, paired with corresponding usage time.

The LED display appears again to reinforce consistency and usability. Repetition builds trust — users repeatedly see that the display is functional, not decorative.

The internal battery visualization adds an extra layer of transparency. It subtly communicates efficiency and power management without technical jargon.

This image answers:
“Can I control how strong the airflow is?”

Image 6: Charging Experience and Practical Use

In this image, we focus on charging clarity.

We show the charging port clearly, with a glowing indicator to confirm active charging. Many returns happen because users feel uncertain about charging status. This image removes that doubt visually.

We also reinforce battery capacity again, because repetition strengthens recall. On marketplaces, users don’t always view images in order — each image must stand alone while supporting the whole narrative.

Lifestyle thumbnails at the bottom show real usage contexts: outdoor walks, relaxed sitting, indoor reading. These scenes help users imagine ownership, not just usage.

This image answers:
“Is it easy to charge and use daily?”

Visual Consistency Across the Entire Set

Across all images, we maintained consistent:

• Product color tone
• Lighting direction
• Background style
• Typography hierarchy

Consistency creates a premium feel and improves brand trust. Even without knowing the brand name, users subconsciously perceive quality through visual coherence.

We avoided overcrowding each image with too many messages. Each visual focuses on one core selling point. This approach respects Ozon’s mobile-first browsing behavior.

Why This Design Works Specifically for Ozon

Ozon shoppers often compare products quickly and rely heavily on visuals. They expect images to explain functionality clearly without forcing them to open long descriptions.

This design strategy:

• Reduces decision fatigue
• Answers objections visually
• Supports fast scrolling behavior
• Builds confidence before checkout

By structuring the image set as a visual story — from identity to performance to real-life use — we guide the buyer naturally toward purchase.

Final Thoughts

A portable fan is a simple product, but simple products require clearer communication, not less design effort. Every design choice here serves a practical purpose: clarity, reassurance, and usability.

This main image design approach transforms product visuals from static pictures into a structured conversion tool — exactly what modern marketplaces demand.

This project reflects the way AIRSANG approaches marketplace design: strategy first, visuals second, and conversion always in mind.