Choosing the right theme is one of the most important decisions when building a bag or backpack eCommerce brand. The right theme affects not only how your products look, but also how easily customers browse, trust, and convert. In this guide, we compare five popular bag-focused themes to help you clearly understand their strengths, limitations, pricing, and ideal use cases—so you can confidently choose the best fit for your business.
We will analyze the following five themes:
Although all of them target bag or backpack stores, their positioning, scalability, and long-term value differ significantly.

This theme is clearly designed for leather bag brands that prefer a minimalist, product-centric layout. Its visual language focuses on material quality, craftsmanship, and premium presentation rather than heavy marketing elements.

Small leather bag brands, startups, or merchants testing a product idea with minimal upfront investment.

Beggi positions itself as a fashion-forward bag and backpack theme, emphasizing lifestyle imagery and visual branding. It is clearly built for brands that want to look editorial and premium.

Mid-to-high-end bag brands focused on fashion, lifestyle, and visual storytelling rather than pure product efficiency.

Bagging is positioned as a stylish yet commercial theme, blending fashion visuals with conversion-oriented layouts. It aims to balance branding and sales.

Growing bag brands focused on seasonal sales, promotions, and rapid product turnover.

Pebag targets urban, outdoor, and functional backpack brands, blending lifestyle visuals with product utility messaging.

Backpack brands selling travel, commuter, or outdoor products with a balance of function and lifestyle appeal.

Chaos is a classic ThemeForest eCommerce theme originally designed for WooCommerce rather than Shopify. It has a long sales history but uses older architecture.

Legacy WooCommerce stores or sellers who prefer traditional layouts and do not need Shopify 2.0 features.
| Theme | Platform | Price | Visual Branding | Scalability | Best Use Case |
|---|---|---|---|---|---|
| Bags | Shopify 2.0 | $29 | Minimal | Low–Medium | Small leather brands |
| Beggi | Shopify 2.0 | $56 | High-end fashion | High | Premium fashion brands |
| Bagging | Shopify 2.0 | $56 | Commercial | Medium–High | Promo-driven brands |
| Pebag | Shopify 2.0 | $56 | Functional lifestyle | High | Backpack & travel brands |
| Chaos | WooCommerce | $38 | Traditional | Low | Legacy WooCommerce stores |
A lower upfront cost may save money initially, but design limitations can cost more later when you need redesigns or migrations.
If you are serious about building a long-term bag or backpack brand, a modern Shopify 2.0 theme (Beggi, Pebag, or Bagging) offers far better scalability, flexibility, and future-proofing than older or overly minimal options.
Minimalist themes work well for validation stages, while fashion-oriented themes are better suited for brands investing in visual identity and storytelling.
A theme is not just a design choice—it is a strategic decision that affects branding, conversion, and growth. Choosing the right bag store theme depends on your product type, target audience, and long-term business goals.
If you are building or upgrading a cross-border eCommerce brand and want professional guidance on theme selection, Shopify customization, conversion-focused design, or global-ready store structures, this is exactly where AIRSANG can help—bridging design, strategy, and real-world eCommerce experience to support brands selling worldwide.
AIRSANG delivers cost-effective website design, brand visual identity, and e-commerce solutions. From Shopify and WordPress to Amazon product images, we help global brands build, elevate, and grow their online business.
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