Project overview

Client Gidea PAC is a cosmetic packaging manufacturing and supply company targeting the global market, specializing in bottles, cans, tubes and customized packaging solutions. With the continuous expansion of overseas business, the original online display method is no longer able to clearly present the complex product system, customization capabilities and corporate strength. Therefore, customers come to AIRSANG, hoping to create a more professional and international image, and at the same time, can support the conversion of overseas customer inquiries.

This project is based on the WordPress platform for overall planning and design, focusing on brand image upgrade, product classification display, customized solutions, corporate strength presentation, and customer inquiry path optimization. It also takes into account the mobile browsing experience and later content expansion needs, and ultimately upgrades the traditional product display website into a global corporate official website that combines brand communication, product introduction, and B2B customer acquisition capabilities.

Project Challenges

The core challenge of this project is how to present complex, multi-specification and highly customized cosmetic packaging products in a clearer, more professional way that is consistent with the browsing habits of overseas B2B customers, while taking into account brand image, information level and customer inquiry conversion. Before starting the project, we first sorted out the customer’s existing product categories, customized services, corporate advantages and target markets, and analyzed the page structure, visual style and user paths of overseas peer websites. On this basis, we re-planned the website information structure, homepage logic, product classification system and customer inquiry entry to establish a clear framework for subsequent WordPress page design and overall visual unification.

Homepage design and layout strategy

The homepage is the key page where users form the first impression when they come into contact with the brand. Therefore, we focus on Enhance visual storytelling with Establish a clear information hierarchy on, allowing users to quickly understand brand positioning, product advantages and next action paths.

Hero first screen area: quickly establish brand impression

We use a simple, high-quality above-the-fold design that focuses on conveying the following information:

Brand positioning in the field of cosmetic packaging

Through clear brand information, visitors can immediately understand the company’s main business and industry attributes.

Core advantages such as sustainability and customization

Highlight the brand’s competitiveness in environmentally friendly materials, product customization and solutions, and quickly establish professional awareness.

Clear customer inquiry action entry

Guide potential customers to products, customized services or customer inquiry pages through clear CTA.

This first screen area also sets the visual tone and brand atmosphere of the entire website.

Product display: clear classification and visual presentation

In order to avoid the information burden caused by displaying too many products at once, we divided the main product categories into multiple independent and visually distinguishable sections, including:

Bottles bottle packaging

Focus on displaying cosmetic bottle products with different uses and specifications.

Jars can packaging

Display canned packaging products for application scenarios such as facial creams and skin care products.

Tubes hose packaging

Showcasing tube packaging for skin care, beauty and personal care products.

Custom Packaging Custom Packaging

Highlight the company’s customization capabilities in packaging design, structure, materials and appearance.

Each category is paired with concise product images and refined descriptions to help users quickly identify products related to their needs.

trust building elements

To enhance the credibility of the site, we included a variety of information on the homepage that helps build trust with B2B customers.

Customer cases or application scenarios

Help potential customers understand the application value of the product more intuitively through actual usage scenarios or customer cooperation information.

Manufacturing capability display

It focuses on presenting the company’s comprehensive strength in production, manufacturing, customization and supply.

Environmentally friendly materials and sustainable concepts

Strengthen the brand’s investment and advantages in environmentally friendly packaging and sustainable development.

This content is especially important for B2B customers when making supplier evaluations and purchasing decisions.

Clear website browsing path

Each section on the homepage is purposefully designed to guide users gradually deeper into the website.

Enter product categories from brand overview

Help first-time users to quickly understand the company and further browse specific products.

From products to customized services

When users become interested in a certain type of product, they can continue to learn about related customization capabilities and solutions.

Convert from interest to customer inquiry

Use CTAs on different pages and modules to naturally guide users to contact or customer inquiry links.

This structured browsing path helps improve user dwell time, page interaction, and potential customer inquiry conversion rates.

Extend from homepage to complete website experience

Although the homepage is the first entry point for users to enter the website, the real value of the entire website also comes from the collaboration of auxiliary pages such as product pages, solution pages, about us, and contact pages.

Product product detail page

Each product page maintains a balance between clarity of information and depth of content.

High quality product vision

Showcase packaging design and product details through clear, professional product images.

Concisely present core specifications

Organize key product parameters in a form that is easy to browse and understand, reducing the cost for users to obtain information.

Highlight customization options

Clearly display material, color, capacity, craftsmanship or other customizable content to let customers quickly understand the flexibility of the product.

We avoid piling up too much complex technical information, and instead focus more on the readability, visual expression and actual use experience of the page.

Customized services and solutions page

These pages are primarily used to communicate one of the brand’s most important competitive advantages: Flexible customization capabilities 。

Step-by-step explanation of the customization process

Through a clear process structure, customers can understand the complete process from demand communication to design, proofing and production.

Demonstrate different customization possibilities

Through product changes and application methods, customers can intuitively understand what personalized choices the brand can provide.

Strengthen brand expertise

Continuously convey the company’s experience and professionalism in packaging design, production and solutions on the page.

Such a page structure can upgrade the website from an ordinary product catalog to a more solution-oriented B2B brand website.

About page: Build brand awareness

The About page focuses on enhancing users’ understanding and trust of the company through brand stories.

Company background

Introduce the company’s development background, industry experience and overall business direction.

Brand mission and values

Convey the company’s long-term philosophy, service principles and development goals to customers.

Industry positioning

Clarify the brand’s professional role and market positioning in the cosmetics packaging industry.

This kind of content can make the brand image more authentic and complete, and enhance the trust of international customers in the enterprise.

Contact with customer inquiry system

We have simplified the contact process to reduce operational friction when potential customers submit customer inquiries.

A clear call to action

Add clear links and customer inquiry entries to important pages and key content nodes.

Simple and easy to fill out customer inquiry form

Reduce unnecessary filling steps, allowing customers to submit purchasing or customization requirements more quickly.

Multiple page strategic layout

Reasonably distribute customer inquiry entries on the home page, product page, solution page and other core pages.

This ensures that users can easily connect with the brand no matter where they are in their browsing journey.