Project overview

This case shows 5 Ozon Russian works from the power bank main product image series. They connect different products with a common visual system, and then change the display focus around the structure, use and specifications of each product. The focus of the explanation is: capacity, interface and energy replenishment topics are organized according to different models. For brands and sellers who need to plan a series of product images, this arrangement provides a specific reference between unified identification and single product differences.

design challenge

The five pictures show power banks of different brands or shapes, and the parameters of each model cannot be combined into the performance of one model. The design should have corresponding objects for capacity, output mode and interface, while maintaining the overall identification of the technology theme.

Design strategy: Let the entire group of works form a clear information relationship

01 First distinguish the product objects, and then determine the focus of each picture

The works involve “models with built-in cables → large-capacity models → multi-interface models → digital display models → wireless-themed models”. Each picture organizes the content around the corresponding product, and does not combine the capacity, power or functions of different products into one model. What the series have in common is the visual identity, while the information tasks are determined individually by product characteristics.

02 Use a consistent visual language to connect different reading tasks

The blue technology background and black and gray materials are mainly used, and some models use warm light; large titles, large-capacity numbers, and port close-ups are adjusted according to product characteristics. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Let different products retain their own purchase issues

Organizing capacity, interfaces, and power supply themes according to different models is the focus of this group of works. Lists, parameters, parts and scenes are suitable for different products: first look at what each product needs to explain, and then select the corresponding screen, instead of applying the same parameter layout to all products.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1 | Model with built-in cable: Let the cable become the main identification point

The multiple wires on the blue body are directly displayed, the brand model and 2A theme surround the main body, and the capacity information is placed below.

The wire shape explains the connection theme first, and the model and capacity remain independent positions to avoid appearance changes being covered up by a unified slogan.

Figure 2｜Large-capacity model: Use numbers and body to establish primary and secondary

The black power bank is placed diagonally on the blue flowing background, with 40000mAh and 22.5W arranged in different areas.

Capacity becomes the main reading point, power as supplementary conditions, they are not automatically applied to the other four products.

Figure 3｜Multi-interface models: Align the ports and output labels

hoco. The ports on the top of the fuselage are clearly visible. The small picture in the corner adds another angle. The USB-A and Type-C themes are listed on the left side.

Parts and icons support interface checking, so that capacity, port and output mode have clear objects.

Figure 4｜Digital display model: juxtapose status screen and power theme

The dark power bank displays the front digital display in warm light, with 20000mAh, 20W and three ports arranged in theme partitions.

The digital display is responsible for shape recognition, the label is responsible for conditional reading, and the warm background changes the rhythm while retaining technical expression.

Figure 5｜Wireless theme models: distinguish different energy replenishment information

The ring shape is located on the front of the fuselage, with capacity and power on the left, and time and warranty themes displayed independently on the right.

The rings provide a visual reference to the wireless theme, with each statement having a different location; warranty and speed are stated only by the material theme.

Delivery summary and design value

The entire team delivers with a clear division of labor

The five works in this case respectively cover “models with built-in cables → large-capacity models → multi-interface models → digital display models → wireless-themed models”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the power bank main product image series, the work will “organize the capacity, interface and power supply themes according to different models” into different pictures. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model.

Plan clearer product images for your Ozon products

If your Ozon power bank main product image series also needs to plan primary and secondary product images, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

Consultation email: [email protected] · Telephone: 177-5952-2770