Project overview

The product picture of the portable dental rinser needs to separately describe the water flow parameters, care mode and daily use. This case focuses on the existing 7 Russian works of Ozon, dismantling the arrangements for product identification, theme description and condition verification. For brands and sellers who are preparing to produce pictures of similar products, the focus is not only on the style of the pictures, but also on understanding how different pictures distribute information so that product-related questions have corresponding reading positions.

design challenge

The dental rinser has numbers such as pulse and water tank, as well as usage questions about nozzles, modes and charging. If the first picture explains all the functions in a centralized manner, the main body of the product and the focus of reading will be easily squeezed; the care instructions also need to be distinguished from the actual proof of efficacy.

Design strategy: Let the entire group of works form a clear information relationship

01 Allocate information tasks first, and then arrange the key points of the screen

The work is unfolded according to “Product Overview → Water Theme → Care Scene → Cleaning Mode → Capacity and Charging → Comparison → Daily Environment”. Figure 1 establishes the identification first, and then switches the composition and description position according to the actual theme. This division of information allows different questions to have their own place, reducing the need to pile up all the text in the first image, and preventing subsequent images from simply repeating the same product photo.

02 Use a consistent visual language to connect different reading tasks

The dark blue background contrasts with the white body, and the blue halo, water droplets and rounded-corner cards run through the picture group; large numbers are used for parameters, and characters and life scenes are used for reference. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Reduce the explanation to specific parts, actions or choices

The focus of this set of works is to illustrate water flow parameters, care modes and daily use separately. When dismantling, look at the correspondence between the whole machine and parts, themes and conditions: when there is structural information, look at the positional relationship, when there is scene information, look at the objects used, and when there are numbers, look at the categories and limiting conditions. Letting each picture answer a specific question has more explanatory value than repeatedly emphasizing the excellence of the product.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1 | Product overview: distinguishing the main body, parameters and accessories

The white dental rinser is in the center, with 1800, IPX8 and 200ml listed on the left. The tooth is used to illustrate the purpose on the right, and four nozzles are arranged side by side at the bottom.

The first picture explains what it is and what the main information is. The whole machine, numbers and nozzles have their own positions. The details will be explained in the subsequent pictures.

Figure 2 | Water flow theme: let big numbers have a reference for use

1800 is enlarged as the focus of the page. The dental rinser appears at the same time as the teeth and water flow indicators. The water pressure range and explanation icons are listed below.

The numbers are responsible for establishing the reading entrance, and the images of water flow and teeth explain the usage process involved in the parameters to avoid allowing consumers to remember only one value.

Figure 3 | Nursing scene: using characters to connect daily use

The character holding the product is placed on the right side of the screen, and the gentle care theme, function icons and dental shield symbol are arranged on the left side.

The figure provides a reference for holding and size, and the care instructions remain a separate reading area; the shield is an expression of the theme and does not equal clinical verification.

Figure 4｜Cleaning mode: four cards corresponding to four choices

The large font size 4 and four vertical function cards occupy the left side, the product body is placed on the right side, and single-key operation prompts are added at the bottom.

The modes are listed separately, allowing users to compare uses first and then understand the operation entry; the whole machine is still on the same page, and the function description does not separate from the product.

Figure 5｜Capacity and charging: organize water replenishment and energy replenishment separately

The left side is marked with 200ml, 1100mAh and battery life, and the right side displays the Type-C wire, nozzle and storage bag.

The water tank, battery and cables are presented in separate sections, with answers to how much water it can hold, how to charge it, and what you need to bring when going out.

Figure 6｜Comparison: Using side-by-side images to explain the cleaning theme

The upper and lower titles lead to a comparison of the left and right teeth, and icons are used below to organize related instructions and retain a small proportion of the main body of the product.

The juxtaposition structure makes it easier to understand the differences that the pictures want to express. The schematic organization method is explained here, and it is not used as actual measured efficacy or user feedback.

Figure 7｜Daily environment: use the four-square grid to limit the scope of use

The four-square grid displays the bathroom, desk, luggage and handheld scenes respectively. The labels distinguish the usage environment, and the blue halo continues at the bottom.

This page puts the previous functions back into the context of life, allowing consumers to understand how to place and carry the product according to their own environment.

Delivery summary and design value

The entire team delivers with a clear division of labor

The 7 works in this case respectively cover “product overview → water flow theme → care scene → cleaning mode → capacity and charging → comparison → daily environment”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the portable dental rinser, the work will “separately explain the water flow parameters, care modes and daily use” into different pictures. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model.

Plan clearer product images for your Ozon products

If you also need to plan primary and secondary product images for your Ozon portable dental rinser, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

Consultation email: [email protected] · Telephone: 177-5952-2770