Project overview

In the design of PALOHOM’s Shoplazza website, we focused on the display characteristics of the carpet brand and connected the brand theme, content classification and specific pages. We combined children’s activities and photos of bedroom and living room carpets into divided main visuals, used a dark green header to distinguish the brand navigation from indoor images, and then connected subsequent browsing with a unified image and text hierarchy. The entire set of expressions uses the “interior scene and pattern series” as a clue, allowing visitors to first understand the brand’s temperament and then find content related to their own needs.

design challenge

Carpet brand websites need to present products and scenes, but also allocate reading space for categories, detailed information, and brand descriptions. We separate the overall feeling from the specific verification: the first screen is responsible for establishing the direction, subsequent modules gradually expand the content, and different pages each undertake clear tasks. First let visitors see the overall effect of the carpet in the room, and then expand the collection according to the direction of patterns such as Persian patterns, flowers and animals, so that the space experience can be connected with pattern preferences.

Design Strategy: Interior Scenes and Pattern Series

01 Arrange content sequence around product features

First let visitors see the overall effect of the carpet in the room, and then expand the collection according to the direction of patterns such as Persian patterns, flowers and animals, so that the space experience can be connected with pattern preferences. We let the photos provide specific context first, and then use columns, cards, and captions to carry over the reading, so as to avoid different topics competing for attention on the same screen.

02 Use fonts, colors and white space to connect pages

We use Lexend and Hind to organize English text, and establish hierarchy through differences in font size and weight of titles, product names, and text. Dark green headers, warm indoor photography, and pattern series classifications run through different pages; wider module spacing separates themes, and tighter spacing is used inside the cards to connect pictures and descriptions, allowing key points and supplementary information to have their own places.

03 Place browsing and selection in corresponding locations

We put the category entrance at the position where the content switches, concentrate the single product information next to the relevant pictures, and let the brand or supporting content continue to add understanding. Page scrolling, directory links, and actual visible action areas are organized around the same browsing path, letting users know what they are looking at and where they can go next.

Home page above the fold: first establish the brand tone of the carpet brand

We combined children’s activities and photos of bedroom and living room carpets into the main visual area, and used a dark green header to distinguish the brand navigation from the interior images. The image on the first screen is responsible for theme identification, and the text and navigation retain their respective reading positions. After entering the website, you can first determine the direction of the displayed content.

We control the rhythm of the first screen with dark green headers, warm indoor photography, and pattern series classification. The title and short description are separated in font size and weight, and the main entrance is close to the corresponding topic; the surrounding white space allows the image details and text to be distinguished from each other, and also preserves the transition for downward browsing.

Home page content: Let the theme gradually unfold along the modules

We split the content after the first screen into independent blocks, using images, columns and short descriptions to form new reading nodes. “PALOHOM” and “SUMMER☀” on this screen respectively provide identification clues for adjacent content.

Compared with the overall atmosphere of the first screen, there is more emphasis on item-by-item viewing. We continue the classification of dark green page headers, warm interior photography, and pattern series, use module spacing to separate themes, and maintain a tight relationship between graphics and text within the same group of content, allowing the page to gradually move from the brand theme to the specific content.

Category page: Provide a clear browsing order for the product catalog

We organize the classified content of carpet brands into independent pages, separate the column positioning from the product area, and arrange the pictures, names and information actually displayed on the page in a unified position. The repeated card structure preserves product differentiation and allows visitors to continue comparisons along similar locations.

Filtering and sorting are arranged next to the product catalog, and each handles the browsing range and display order. We use title scale, card spacing, and light backgrounds to establish boundaries, allowing the regularity of the table of contents to serve the item-by-item view.

Product details: Put pictures and single product information together

Entering the details of the green floral carpet, we reserve the main display area for the product image so that the appearance, pattern or structure can be seen first; the name, price and page operations are then expanded in the corresponding information area. Single product images and text are organized around the same object, and product identification and further verification remain connected.

We use field spacing to distinguish different information groups so that product names, prices, and operation areas maintain their respective hierarchies. The page continues the brand font and color, and thin lines, blank spaces, and button shapes jointly indicate the location of reading and operation, making the process of entering details from the catalog familiar.

Specification selection: provide clear feedback on current options

We put the green floral rug option in the product information area. After switching to “2′ x 3′”, the selected status and adjacent information explain the current selection, and other options remain in their original positions for easy comparison.

Option feedback is close to the location where the selection action occurs, and is differentiated through borders, background colors, or text states. We maintain spacing between specification groups and subsequent actions so users can check along the same column of information, and images and fields have clear responsibilities.

Mobile homepage: Convert the theme and content to narrow screen reading

In the mobile viewport, we retain PALOHOM’s brand identity and rearrange the first-screen images and text according to the actual available width. The title, description and subsequent content are continued vertically, and the product or scene in the image continues to bear the theme expression.

We adapt to the narrow screen through font size, text wrapping and module spacing, continuing the color and visual cues of the desktop. The top navigation and page entrance are kept close to the content, allowing small-screen readers to start from the topic and continue to the subsequent modules.

Mobile phone details: let product pictures and information appear in order

We give priority to retaining the readable area of the green floral carpet image on the mobile product page, and then expand the product name and page information vertically. The wider content area of ​​the desktop is converted to read up and down, with images and fields using the available width respectively.

The same titles, text and operating language are still used in the narrow screen. We use spacing to mark the boundaries between images and text, so that product identification, information verification and subsequent operations appear in sequence, maintaining the same content direction as the desktop page.

Design summary: Keep brand expression and browsing path connected

In PALOHOM’s website, we use dark green headers, warm interior photography, and pattern series classification to establish a unified visual language, and then allocate content according to the tasks of different pages. First let visitors see the overall effect of the carpet in the room, and then expand the collection according to the direction of patterns such as Persian patterns, flowers and animals, so that the space experience can be connected with pattern preferences.

Images, fonts, spacing, and physically visible interactions serve this path: first recognizing the topic, then finding the content, and finally moving to the specific page and selection area. We gave different levels of focus and maintained a consistent brand identity between pages.

Plan a clear Shoplazza website for your brand

You can provide us with your existing website address, product catalog, brand materials and required page range, and together we can sort out the content structure, visuals and functions that suit your business.