Дизайн основного изображения для инструментов Ozon Hardware Tools

Введение

Designing a main image for hardware tools on Озон is not about making a product look “cool.” It is about making the product instantly understandable, trustworthy, and competitive within a crowded marketplace. When users scroll through Ozon search results, they do not read first — they scan. The main image must communicate product type, power level, safety, and value in a fraction of a second.

In this project, we designed a series of Ozon main images for different categories of hardware tools, including gasoline chainsaws, cordless chainsaws, brushless impact wrenches, and battery-powered cutting tools. Although the products vary in function and power source, they share one goal: to clearly show performance, reliability, and professional quality while remaining compliant with Ozon’s visual standards.

Below, we break down each image and explain the design decisions behind it — from layout and color hierarchy to typography, icon usage, and visual storytelling — all from a designer’s perspective.

Image 1: Gasoline Chainsaw – Power and Professional Confidence

The first image focuses on a full-size gasoline chainsaw designed for heavy-duty cutting tasks. Our primary goal here was to visually communicate power, durability, and professional-grade performance.

We used a bold diagonal composition to make the chainsaw dominate the frame. This angle adds a sense of motion and strength, suggesting cutting force even in a static image. The yellow-and-black color palette reinforces an industrial, high-performance identity — a common visual language users already associate with professional tools.

Key specifications such as bar length (45 cm), chain lubrication, and output power are presented using clear numeric blocks and icons. Instead of placing all text in one area, we distributed information across the image to guide the viewer’s eye naturally from top to bottom. This prevents cognitive overload while still delivering essential details.

The background remains clean and bright, ensuring the product silhouette stays sharp and readable even on small mobile screens, which is critical for Ozon’s user behavior.

Image 2: Compact Cordless Chainsaw – Mobility and Convenience

This image introduces a compact battery-powered chainsaw, targeting users who value portability and ease of use. Our design strategy shifted from “raw power” to mobility and everyday practicality.

The upright product positioning emphasizes lightness and balance. We highlighted battery voltage, RPM, and charging time in large, high-contrast text to instantly answer the most common buyer questions. The inclusion of the battery pack and packaging in the frame adds transparency and builds trust — users can immediately see what is included.

Warm orange tones were chosen to create a friendly, approachable feel without losing the tool’s professional identity. This color choice also performs well in Ozon’s grid layout, standing out against more neutral competitor images.

Image 3: Brushless Cordless Chainsaw – Efficiency and Safety

For the brushless cordless chainsaw, the focus shifted to technical reliability and safety. Brushless technology is a strong selling point, but only if communicated clearly.

We used structured text blocks to highlight features such as chain replacement, overheating protection, and warranty length. These elements were intentionally aligned vertically to create a logical reading flow.

The product is shown at a controlled angle, not aggressive, reinforcing safety and precision. Including protective accessories visually reinforces the message that this tool is suitable for careful, responsible users — an important factor for household buyers on Ozon.

Image 4: Heavy-Duty Gasoline Chainsaw – Outdoor Performance Context

This image places the gasoline chainsaw in a realistic outdoor environment. While Ozon main images often favor clean backgrounds, controlled environmental context can be powerful when used correctly.

Here, the forest backdrop communicates real-world application without distracting from the product. The chainsaw remains sharply lit and visually separated from the background to maintain clarity.

Feature labels such as engine displacement, chain thickness, and mechanical brake are placed close to relevant parts of the tool. This visual proximity helps users connect technical data with physical components, increasing perceived credibility.

Image 5: Dark Background Gasoline Chainsaw – Technical Precision

In this version, we used a dark, technical background with grid elements to emphasize engineering and precision. This style appeals strongly to professional and semi-professional buyers.

High-contrast typography ensures readability, while the darker palette elevates the product’s perceived value. The automatic chain lubrication feature is highlighted with a visual oil graphic, making a functional detail instantly understandable even without reading.

This image works particularly well in comparison-based shopping, where users are evaluating specifications side by side.

Image 6: Brushless Impact Wrench – Speed and Control

The impact wrench image focuses on speed, control, and modern engineering. We used a vertical layout that highlights the tool’s compact head and ergonomic grip.

Numeric highlights such as RPM and charging time are presented in bold typography, while icons communicate features like auto-stop and brushless motor technology. The diagonal caution-style stripe introduces a sense of industrial authenticity and reinforces durability.

Battery visibility is crucial here. By showing the battery clearly, we reduce uncertainty and increase buyer confidence, especially for users comparing battery platforms.

Consistent Design Principles Across All Images

Despite differences in product type, every image follows the same core principles:

1. Instant Product Recognition
   The tool type is always clear within the first second.
2. Visual Hierarchy
   Product first, specifications second, secondary features last.
3. Mobile Optimization
   All text remains legible on small screens.
4. Trust Through Transparency
   Real accessories, realistic proportions, and honest specification display.
5. Ozon Platform Compatibility
   Clean layouts, controlled backgrounds, and strong contrast to stand out in search results.

Почему этот подход работает на озоновом кольце

Ozon users often compare multiple products quickly. A strong main image must reduce decision time by answering key questions visually:

• What is it?
• How powerful is it?
• Is it safe?
• Is it worth the price?

Our design approach transforms technical specifications into visual cues, allowing users to understand value without reading long descriptions.

Заключительные мысли

Effective main image design for hardware tools on Озон is a balance between engineering clarity and visual appeal. These images do not simply decorate the product — they sell its function, reliability, and professionalism at a glance.

This project demonstrates how thoughtful composition, typography, and feature prioritization can significantly improve product competitiveness in a crowded marketplace.

If you are building or scaling a cross-border hardware brand and want your product visuals to convert — not just look good — this is exactly the kind of design system we specialize in at АИРСАНГ.