Focusing on the MOFFY diaper series, we organized the Vietnamese series classification and material display into a set of Vietnamese product pictures. The entire set of works adopts the visual language of sky blue and white, pink and orange partitions, and rounded corner cards. Through the division of labor in different pictures, the product appearance, local information and usage scenarios are gradually presented.

Design Challenge: Let different information have its place

Diaper series have different packaging colors and specifications. If they are all put into the same list, the selection information will be easily confused. We use blue and orange partitions to organize the series, and then expand the packaging, surface details and character scenes separately.

Our design strategy

Use sky blue and white to establish a common background, and use orange to distinguish another series.

The cards in the series are kept uniformly sized and spaced, and the packaging and detail drawings are separated by reading task.

Brand Overview: Packaging and diapers are in the spotlight together

We established the brand entrance with large MOFFY characters, and the packaging and diapers are mainly distributed in the foreground. The blue and white background and soft decoration retain a sense of lightness, and there is a clear white space between the text and the actual object.

Character’s main vision: Clouds and building blocks undertake packaging

We placed the baby and the packaging against the background of sky and clouds, with the building block graphics stabilizing the composition below. Characters, products and titles are divided to avoid soft backgrounds that make the subject lose its boundaries.

Blue series: storage specifications with ten grids of cards

We arrange the blue packaging series into ten grids, and the specifications and quantity information are kept inside the respective cards. Unified margins, title positions, and font size levels allow multiple packages to be searched cell by cell.

Orange series: follow the same selection framework

We retain the ten-frame grid and information position, and switch the main color of the packaging to orange. The two series pages have the same structure, and the colors are used to distinguish them. There is no need to readjust to another set of layouts when selecting styles.

Series comparison: Two cards form a clear border

We use two blue and orange cards to display the series theme side by side, and the numbering and packaging position echo each other. Leave spacing between cards so readers can clearly distinguish between the two sets of information.

Product details: front and back views combined with surface enlargement

We put the front and back of the diaper with a close-up of the partial fabric in a pastel color block. Pictures of different scales have their own areas, and short descriptions are close to the corresponding parts to avoid mixing detailed themes and packaging specifications.

Combination display: let packaging become the main line of identification

We place the packaging in pairs, connecting the product information with larger thematic typefaces. The light-colored base and rounded graphics are consistent with the entire set of works, and the packaging color is still the most direct clue to the series.

Combine information: Separate text with note-style cards

We placed two sets of home decoration combinations in different areas, and the note glyph blocks and plant decorations formed layers. Products, descriptions, and background decorations are kept at different scales, making the image rich but clearly defined.

Deliver and design value

This set of works contains a total of 8 product pictures. We were responsible for arranging different pictures around the Vietnamese series distinction and material display, and maintained the visual consistency of the entire set with sky blue and white, pink and orange partitions, and rounded corner cards. From overall identification to partial explanation, the pictures complement each other, allowing readers to find information based on their own concerns.

Develop a clear visual expression for your products

You can provide us with existing product information, physical photos and key points to be displayed. We will combine the product structure, style differences and usage scenarios to plan image content and layout suitable for Amazon product display.