Product and category analysis
Sort out the core selling points, specifications, target groups and similar product cards to determine the information that users need to see first.
Plan main product image, secondary product image and Rich Content for Ozon sellers. Let customers see the product and understand the true value. The pictures on the page are original teaching illustrations, not customer cases or official interfaces.
First sort out the selling points, specifications, target users and expressions of similar products, and then plan the sequence of covers, infographics, scenes and rich content. Let each visual have a clear message mission.
Sort out the core selling points, specifications, target groups and similar product cards to determine the information that users need to see first.
Plan the content division of cover, selling points, parameters, sizes, scenes and rich content to avoid repeated expressions in each picture.
Complete the cover image, selling point infographic, specification image, scene image and rich content visual, and maintain the unity of the series SKU.
The core services are organized around product card expressions, taking into account the product body, Russian information level and mobile reading.
Demonstrate how to allocate the tasks of main product image and secondary product image through the essence bottle body, dropper details and texture composition. Actual product functions, ingredients and certifications must be provided by the brand; this picture is an original design teaching illustration, not a customer case.
Allocate actual functions, dimensions, usage and maintenance information to different modules, and then organize them in the order of reading on the mobile terminal. The accompanying picture is a teaching illustration of the content structure, not Ozon's official interface or specific product parameters.
Plan modular graphics and text around the product body, structural details and usage sequence. The three-dimensional illustration of the thermos flask is an original concept teaching representation and does not represent the actual SKU structure, customer results or uploaded Ozon page.
For multiple SKUs, series of products and continuous new updates, cover, infographics and rich content are precipitated into templates to improve subsequent production efficiency and maintain brand recognition. The accompanying picture is a teaching illustration of SKU visual rules for a fictional lighting series, not a customer case.
Unify the main proportion of the product, background logic, composition focus and first vision, making it easier to identify SKUs of the same series.
Unify the expression of Russian titles, icons, parameters, dimensions and core points of interest to make key information easier to obtain.
Plan usage scenarios, size references, functional descriptions, and specification comparisons based on product categories to make visual content more coherent.
Create replicable layouts for multiple SKUs, new products, and variations to reduce design duplication and maintain product consistency across the range.
The original design draft of FORIEC energy storage power supply is used to display the information organization of Russian product pictures.
The product picture of the energy storage power supply needs to clearly explain the power, interface, charging and transportation structure. This case uses 7 Ozon Russian primary and secondary product images of FORIEC 3600W as the object, establishes recognition through black gold industrial vision, and breaks down complex parameters into continuous purchase instructions.
Organize product information for portable oral care products with irrigators, nozzles, and functional icons.
The product picture of the portable dental rinser needs to separately describe the water flow parameters, care mode and daily use. This case focuses on 7 Ozon Russian works, sorting out product identification, theme description and condition verification, allowing different pictures to share information and respond to product questions one by one.
The yellow Bluetooth speaker and desktop scene are used to highlight the product appearance and functional information.
The product image of the yellow dual-unit mecha Bluetooth speaker needs to show the theme appearance, lighting effects and connection methods respectively. This case uses 7 Ozon Russian works to sort out product identification, theme description and condition checking, and arrange corresponding reading positions for different questions.
A blue instant print camera, photo paper and icons are used to display the product expression of a children's camera.
Product pictures of children's instant printing cameras need to present the printing process, shooting theme and package contents in an orderly manner. This case focuses on 6 Ozon Russian works, sorting out product identification, theme description and condition checking, making the division of information in each picture clearer.
Organize hardware tool product images with expanded wire stripper body and partition information.
The product picture of the 28-in-1 wire stripper needs to dismantle the multi-functional slogan into specific parts and operations. This case focuses on 6 Ozon Russian works, sorting out product identification, theme description and condition verification, and responding to product questions through the division of labor through pictures.
The beauty set is presented with an arrangement of twelve brushes, auxiliary figures and information labels.
The product image of the 12-piece makeup brush set needs to match the brush type, contact parts, and usage categories. This case focuses on 5 Ozon Russian works, sorting out product identification, theme description and condition verification, so that different pictures can explain related issues respectively.
Confirm the real product information, target language and delivery scope around the requirements for new releases, optimization of old images, series SKUs and rich content.
A clear and unified set of primary and secondary product images needs to be completed in a short period of time.
There are a large number of products, and we hope to improve the efficiency of continuous new updates through a unified template.
The style of the old pictures is confusing and the selling points are not outstanding. It is necessary to re-establish the product visual system.
It is hoped that Ozon product images, rich content and related marketing materials will have consistent and authentic brand expression.
Product main product image, secondary product image, selling point infographic, specification and size diagram, details and scene visuals, and Rich Content graphic and text module can be combined according to the project. First clarify the product category, number of SKUs, existing materials and target display locations, and then determine the information tasks and delivery list for each picture; it does not include all store decoration or account operations by default.
The main product image first allows buyers to identify the product, the secondary product image gradually explains the real selling points, specifications, materials, details and usage, and the rich content is used to organize a more complete graphic expression. The three should complement each other to avoid repeated stacking of the same paragraph of copy; the specific available forms are subject to the category and the current functions of the seller's backend.
This service first plans the content modules and reading order, and then produces images and text suitable for the display location to explain the product, details, scenes and usage information respectively. Whether to deliver static visual drafts, editable source files, or importable structured content should be confirmed separately within the project scope; a schematic diagram cannot be regarded as rich content that has been published in the Ozon backend.
The requirements for different categories, image uses, and backend entrances may be different. Before starting the design, you should provide the corresponding product category and the current requirements of the seller's backend, check the canvas, clarity, format and file size according to the actual rules, and review again before submission. The pictures on this article's pages are displayed using WebP for website display, which does not mean that all Ozon upload locations use the same specifications; we do not give an unverified unified number or size here.
You can first evaluate the clarity, angle, cutout conditions and material authorization of the original image, and add the actual specifications, packaging, accessories, usage restrictions and brand specifications. Optimization should preserve the actual appearance, color and structure of the product. Please confirm separately when re-shooting, modeling or adding new scenes is required; the concept indicates that it cannot pretend to be the parameters or functions of a real SKU.
You can organize the title, selling points and information level according to the project agreement, and confirm who will provide or review the Russian copywriting. Brands need to verify product facts, units, scope of application and terminology. Whether translation, native language review and local compliance special work are included should be clearly stated in the quotation and delivery scope, and literal translation should not be used as a substitute for fact checking.
When designing, check the reduced title, body proportions, information density, and module order to avoid small fonts, crowded annotations, or details that are only readable in large computer images. Mobile reading inspection is carried out according to the agreed placement before delivery; the actual Ozon backend preview and post-shelf presentation need to be verified in the authorized account and corresponding product environment.
You can unify the composition, font size, color and information sequence, and then replace the actual appearance, color, size and parameters of each SKU. If there are differences in the functions, packaging or accessories of different models, they should be explained separately. You cannot just change the color and keep the error message. First create a representative SKU sample, and then expand it according to the confirmed rules.
Source file formats, exported images, content lists, templates and upload assistance are all delivered as agreed on the project. When background operations are required, please confirm the permissions and operation scope separately, and do not upload to unauthorized accounts. Platform review and operating results are determined by a variety of factors, and design services do not promise to pass review, fix rankings, or increase sales.
Prepare product links or information, category and SKU lists, original photos, brand specifications, target languages, reference directions and backend corresponding requirements. Both parties will confirm the number of pictures, complexity, copywriting and material responsibilities, revision rounds, delivery format and time points before evaluating the quotation; refund and modification arrangements shall be subject to the service terms confirmed by both parties.