Project overview

The product picture of the metal body noise-cancelling Bluetooth headset needs to distinguish the appearance lighting effect, noise reduction scene and battery life conditions. This case focuses on the existing 7 Russian works of Ozon, dismantling the arrangements for product identification, theme description and condition verification. For brands and sellers who are preparing to produce pictures of similar products, the focus is not only on the style of the pictures, but also on understanding how different pictures distribute information so that product-related questions have corresponding reading positions.

design challenge

RGB lighting effects, metallic shapes and sound themes can establish style, but connection mode, wearing and battery life require independent interpretation. In particular, the battery life figures have different calibers in terms of single, cumulative and charging, and should be presented in layers on the screen.

Design strategy: Let the entire group of works form a clear information relationship

01 Allocate information tasks first, and then arrange the key points of the screen

The work is unfolded according to “Lighting effect main vision → ANC wearing → Metal details → Sound theme → Dual mode → Battery life sub-category → Daily scenes”. Figure 1 establishes the identification first, and then switches the composition and description position according to the actual theme. This division of information allows different questions to have their own place, reducing the need to pile up all the text in the first image, and preventing subsequent images from simply repeating the same product photo.

02 Use a consistent visual language to connect different reading tasks

Based on a black background and a metal body, blue and red lights distinguish music and game themes; characters, local textures and parameter cards appear alternately. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Reduce the explanation to specific parts, actions or choices

The focus of this set of works is to distinguish appearance lighting effects, noise reduction scenes and battery life conditions. When dismantling, look at the correspondence between the whole machine and parts, themes and conditions: when there is structural information, look at the positional relationship, when there is scene information, look at the objects used, and when there are numbers, look at the categories and limiting conditions. Letting each picture answer a specific question has more explanatory value than repeatedly emphasizing the excellence of the product.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1 | Main vision of lighting effects: establishing body recognition

The horizontal charging box is placed in the center, and the two earphones are suspended from the top. The RGB title and blue and red edge lights echo the lighting effects.

The earphones and charging box appear on the same page to help identify the complete product composition. The lighting is responsible for establishing the style and does not replace the functional description.

Figure 2｜ANC wearing: mapping functions to usage status

The character wears headphones on the side of his face, with light masks and waveforms surrounding his ears. The side icons point to travel, office and daily life respectively.

The wearing diagram provides position reference, and the function title provides the theme; the photo mask is used to explain the concept of noise reduction, not an actual measurement of the degree of sound insulation.

Figure 3｜Metal details: from overall to surface texture

The dark gray body is placed on the display stand, the texture and text on the shell are enlarged in the upper corner, and the headphones are placed in front to complement the matching relationship.

The partial picture allows the material theme to have a specific observation position, and forms a different information task from the lighting effect atmosphere of the first picture.

Figure 4｜Sound theme: using waveforms to establish visual references

The character listening scene is combined with the luminous waveform, the headphones and charging box are placed at the bottom, and HiFi is used as the page title.

It is difficult to directly display sound in static images. Waveforms and characters are used to establish an understanding entrance, and the actual sound quality is not evaluated based on this.

Figure 5｜Dual mode: using two character states to illustrate the use

The character on the left is operating the phone, and the character on the right is listening. Blue and red correspond to games and music respectively, and Bluetooth 5.4 is displayed on the top.

The two scenes correspond to the bottom labels, so that the mode differences are seen first, and then supplemented by connecting text.

Figure 6 | Battery life breakdown: different calibers of retained numbers

40 hours is the main title. Charging time, single use, total time and charging box capacity are listed on the left side, and the whole machine is placed on the lower right.

The total duration and single duration are listed separately, allowing users to check according to different usage conditions, instead of writing the maximum number as a single battery life.

Figure 7｜Daily Scenario: Use large and small screens to allocate the environment

The main product image is for street wear, with small pictures of rowing and resting side by side at the bottom, and the complete earphones and charging box at the bottom.

The main scene and the auxiliary scene form a hierarchy, and the end page connects different living environments while clarifying the product composition again.

Delivery summary and design value

The entire team delivers with a clear division of labor

The 7 works in this case respectively cover “Lighting effect main vision → ANC wearing → Metal details → Sound theme → Dual mode → Battery life sub-item → Daily scenes”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the metal body noise reduction Bluetooth headset, the work will “distinguish appearance lighting effects, noise reduction scenes and battery life conditions” into different pictures. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model.

Plan clearer product images for your Ozon products

If you also need to plan primary and secondary product images for your Ozon metal body noise-cancelling Bluetooth headset, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

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