Project overview

The client of this project is a company that focuses on industrial products and professional solutions. It hopes to further enhance its brand image through the brand website and more clearly demonstrate its corporate strength, product system and service capabilities to overseas customers. When the customer came to us, there was still room for improvement in the original online display method in terms of visual unity, information level and professionalism, so they hoped to redesign a website that was more in line with the industrial brand positioning. Combining the customer’s core needs for corporate display, product introduction and business consultation, we chose to design and build the website based on the WordPress platform, and carried out systematic planning around homepage structure, product classification, brand introduction, application scenarios and customer inquiry entrance. Through a concise and steady visual style and clear information structure, visitors can quickly understand the company’s business, while enhancing the professionalism, credibility and subsequent marketing carrying capacity of the website.

https://www.komptech.com/en/#

Project Challenges

The core challenge of this project is how to maintain the professionalism of the industrial brand while solving the problems of the original website’s unclear information level, scattered product content display, lack of unified visual style, and unclear customer inquiry path. Industrial websites usually contain a lot of product parameters, application scenarios and corporate information. If the structure planning is unreasonable, it is easy for visitors to feel pressure to read. Before starting the project, we first sorted out the client’s brand positioning, target market, core product categories and main customer groups, and analyzed the page structure, visual style and content presentation of websites in the same industry. At the same time, we organized existing product images, brand information, copywriting and application cases, re-planned the website navigation, homepage information level and key conversion entrances, and established a clear and unified content framework for subsequent WordPress page design.

Our WordPress website building strategies

Build a scalable WordPress website foundation

Rather than viewing the website simply as a collection of independent pages, we planned the entire project as a structured content platform.

In the process of building a WordPress website, we focus on the following principles:

clear information architecture

Through reasonable planning of website content levels, users can quickly understand the company’s business, product system and service content.

Modular page structure

Split the page into multiple reusable content modules to maintain a unified design language between different pages.

Flexible content blocks

Through flexible content modules, enterprises can subsequently adjust page content according to business needs without redesigning the entire page.

Extensible navigation structure

Website navigation not only meets current business needs, but also leaves room for expansion for new products, solutions, and other content in the future.

This design method can ensure that the website can still maintain good adaptability and maintainability as the company continues to develop and expand its business.

Design a clear website structure

Establish an information hierarchy consistent with the enterprise product system

The first step of the project is to systematically classify the entire website content based on the company’s own product ecology and business structure.

Main sections of the website

The website mainly includes the following core sections:

สินค้า

Used to display the company’s different machinery and equipment and product series.

Plants factories and production systems

Used to introduce complete industrial processing systems and related production line solutions.

Solutions

Demonstrate targeted industrial solutions based on different industry needs and application scenarios.

บริการ

Display the after-sales support, maintenance and related services provided by the company.

About Us About Us

Introduce the corporate background, brand philosophy, development history and core strengths.

News news information

Used to publish corporate news, industry information and related content updates.

Careers Recruitment

Display corporate recruitment information and talent development opportunities.

Each column has a clear functional positioning, while maintaining unity in visual design and page structure, thus forming a complete website experience.

Product-focused navigation design

Improve industrial product search efficiency

For industrial enterprise websites, product navigation is especially important.

Most users who visit industrial websites often enter the website with clear equipment needs or solution needs, rather than browsing without goals.

Therefore, we designed a navigation structure that helps users quickly access different product categories.

Main product categories

Shredding broken

Display different types of crushing equipment and related technologies.

Turning

Used to introduce compost turning equipment and its related applications.

Screening

Display of industrial screening equipment and corresponding solutions.

Separation Sorting

Introduce different types of material separation and sorting equipment.

Such a product structure can not only help users quickly find the target device, but also allow visitors to more intuitively understand the company’s complete product and solution ecosystem.

Home experience design

Convey industrial strength and innovation capabilities

The homepage is an important page for establishing the first impression of the brand on the entire website.

For industrial technology companies, the homepage of the website needs to convey several important messages at the same time:

Reliability

Let users feel that the company has mature and stable industrial equipment and service capabilities.

Engineering professional capabilities

Demonstrate the company’s technical and engineering capabilities through equipment, application scenarios and content.

Innovation ability

Convey the image of the company’s continuous innovation through modern visual expression and brand content.

Home Hero First Screen Design

The first screen of the homepage mainly includes:

Large size industrial machinery vision

Use pictures of large machinery and equipment as visual subjects to quickly establish industrial brand attributes.

Concise and powerful core title

Emphasize equipment performance and corporate values through brief brand messages.

Reduce redundant text

Avoid too much complex content on the first screen so users can quickly understand the brand positioning.

This kind of design method allows visitors to understand the business and brand positioning of the company in a very short time after entering the website.

Big visual narrative design

Strengthen your brand impression with high-quality industrial images

Large industrial machinery itself has a strong visual impact, so in the design, we did not use a lot of text to explain the equipment, but paid more attention to the combination of high-quality industrial photography and concise information.

By pairing large-size images with short copy, the entire website can have:

Professional sense

Highlight the mature and reliable brand image of industrial enterprises.

visual impact

Use large-scale machinery and real application scenarios to enhance page expression.

legibility

Make it easier for users to navigate the page by reducing complex content.

The result is an industrial website experience that is professional but not too heavy.

Highlight core industrial processes

Visually demonstrate the company’s core competencies

One of the important design modules on the homepage is a visual display of the company’s main industrial processing processes.

ตัวอย่างเช่น:

Shredding broken

Demonstrate the material crushing and pre-processing process.

Screening

Demonstrate the screening and sorting process of different materials.

Separation Sorting

Demonstrate industrial material separation and recycling processes.

Each industrial process is represented by individual picture cards.

The main function of process cards

Help users understand enterprise capabilities

Let users quickly understand what industrial processing technologies the company can provide.

Provide quick product entry

Each process card can also serve as a navigation entry into related product categories.

Create a clear page structure

Make complex industrial processes more intuitive through modular grid layout.

This visual content structure can help visitors quickly understand the relationship between different technologies and how these devices work together to form a complete recycling ecosystem.

Modular content block design

Why WordPress Websites Need Modular Design

Modular page structure is one of the important design strategies in this project.

Instead of designing a completely different layout for each page, we established a system of content modules that can be reused.

Doing this will save the client’s internal team from having to design from scratch each time they create a new page in the future.

Common modular content blocks

Product feature highlights

Used to demonstrate the important functions, performance and core benefits of the device.

Solution Description

Used to introduce solutions in different industrial scenarios.

Mechanical equipment display

Highlight key equipment through product pictures and brief introductions.

Industry application

Show specific applications of products in different industries.

News & Updates

For corporate news, industry information and content updates.

By establishing a unified module system, the efficiency of subsequent content updates on the website can be significantly improved while maintaining visual consistency between different pages.

Product display module design

Clearly display industrial equipment

Industrial equipment websites usually need to display a large number of mechanical products at the same time. If the layout design is too complex, it can easily cause visual congestion.

Therefore, we designed a clearer product display layout for machinery and equipment.

Each product module mainly includes:

Standout product images

Use larger device images to allow users to quickly identify the product.

short product introduction

Describe the core purpose and features of the device through concise text.

Product details entrance

Provide clear links to guide users to continue viewing detailed product information.

This layout allows each device to get enough visual attention without making the entire page look cluttered.

Integrate brand concepts into website layout

Turn waste into value

Industrial environmental protection technology companies usually not only sell machinery and equipment, but also undertake a broader mission of environmental protection and sustainable development.

Therefore, in the website design, we added content modules related to the company’s environmental protection concept.

These areas mainly combine:

Emotional scene pictures

The brand concept is conveyed through natural environment, recycling and eco-related visuals.

short mission statement

Use concise text to introduce the company’s value in environmental protection and sustainable development.

Clear action buttons

Guide users to learn more about the company’s solutions, technical capabilities or brand concepts.

Through such a brand narrative, cold industrial machinery can no longer be just the equipment itself, but an important solution for promoting environmental protection and resource recycling.

Balancing industrial and natural vision

Delivering industrial strength and environmental responsibility at the same time

The core message of the brand emphasizes sustainable development, so in the visual design, we did not only use large industrial machinery.

Instead, we created a balance between visuals of heavy equipment and images of natural environments.

Common visual content includes:

Soil and compost scene

Reflect the value of resource reuse after waste treatment.

Forests and natural landscapes

Strengthen the brand’s environmental attributes and sustainable development concepts.

recycling process

Demonstrate how enterprise technology can participate in resource recovery and recycling.

This visual strategy of contrasting industry and nature can, on the one hand, convey the company’s strong industrial equipment strength, and on the other hand, it can also reflect the company’s responsibility for environmental protection, circular economy and sustainable development.