How to Duplicate Page in WordPress: A Complete Guide

If you manage a WordPress website, you’ve probably faced this situation: you’ve built a well-structured page with the perfect layout, design blocks, SEO settings, and formatting — and now you need a similar page with only minor changes.

Instead of rebuilding everything from scratch, the smarter solution is to duplicate page in WordPress and reuse the existing structure.

In this guide, we’ll explain what it means to duplicate a page, why it matters, and the safest, most efficient methods to do it. Whether you’re running a blog, a business site, or a cross-border eCommerce store, understanding how to duplicate page in WordPress can dramatically improve your workflow and consistency.

What Does It Mean to Duplicate a Page in WordPress?

To duplicate page in WordPress means creating an exact copy of an existing page — including its:

• Layout and design blocks
• Text content
• Images and media
• Пользовательские поля
• SEO settings (depending on method)
• Шаблоны страниц

The duplicated page acts as a draft copy. You can modify it without affecting the original version.

This is especially useful when:

• Creating landing page variations
• Building product pages with similar layouts
• Designing seasonal campaigns
• Testing conversion-focused page variations
• Maintaining design consistency across multiple service pages

Why Duplicating Pages Is Important

Many site owners underestimate how much time is wasted rebuilding pages from scratch. Learning how to properly duplicate page in WordPress helps you:

1. Save Development Time

Instead of reconfiguring blocks, columns, and design elements, you start with a ready-made structure.

2. Поддерживайте согласованность дизайна.

When your website follows a consistent structure, it looks more professional and improves user experience.

3. Reduce Human Error

Manual recreation often leads to spacing issues, inconsistent fonts, broken links, or missing metadata.

4. Speed Up Marketing Campaigns

If you run paid ads, seasonal promotions, or A/B tests, duplicating landing pages is essential.

Method 1: Duplicate Page in WordPress Using a Plugin (Recommended)

The easiest and most reliable way to duplicate page in WordPress is by using a plugin.

Several plugins are designed specifically for this purpose. Popular options include:

• Duplicate Post
• Yoast Duplicate Post
• Post Duplicator

Step-by-Step Process

1. Log in to your WordPress dashboard.
2. Go to Plugins → Add New.
3. Search for a duplication plugin (for example, “Duplicate Post”).
4. Install and activate it.
5. Navigate to Pages → All Pages.
6. Hover over the page you want to copy.
7. Click Duplicate or Clone (depending on plugin).

A new draft page will instantly appear.

Why Plugins Are Ideal

• One-click duplication
• Preserves metadata
• Maintains custom templates
• Safe and non-destructive
• Подходит для начинающих

For most website owners, using a plugin is the safest solution.

Method 2: Duplicate Page in WordPress Manually (Without Plugin)

If you prefer not to install extra plugins, you can duplicate page in WordPress manually.

Option A: Copy and Paste Content

1. Open the page in the WordPress editor.
2. Select all content (Ctrl + A).
3. Copy it.
4. Create a new page.
5. Paste the content.

However, this method only copies visible content. It does not copy:

• SEO-метаданные
• Page template settings
• Пользовательские поля
• Главное изображение

This makes it less efficient for complex websites.

Option B: Duplicate Using Code (Advanced Users)

Developers can duplicate pages via the WordPress database or using PHP functions.

This approach involves:

• Copying post entries in the database
• Preserving metadata
• Handling taxonomies
• Managing post status

Because this method touches core data, it should only be used by experienced developers. Improper duplication can cause:

• Неработающие внутренние ссылки
• SEO conflicts
• Duplicate slug issues
• Несоответствия в базе данных

For most business owners, plugins remain the safer choice.

Duplicate Page vs Duplicate Post: What’s the Difference?

In WordPress, pages and posts are different content types.

Pages are typically used for:

• Главная страница
• About page
• Услуги
• Contact page
• Целевые страницы

Posts are used for:

• Blog articles
• News updates
• Контент-маркетинг

The process to duplicate page in WordPress is similar to duplicating posts, but be sure you’re duplicating the correct content type.

Common Use Cases for Duplicating Pages

Understanding real-world applications helps clarify why duplication matters.

1. Landing Page Variations

If you’re running Google Ads or Facebook Ads, you may want to test multiple headlines. Duplicating a high-performing landing page lets you adjust messaging while keeping layout intact.

2. Multi-Location Service Pages

If your company operates in multiple cities, you can duplicate page in WordPress and adjust location-specific content without redesigning the entire page.

3. eCommerce Product Templates

Many WooCommerce sites use structured product layouts. Duplicating allows you to maintain consistent product presentation.

4. Seasonal Campaigns

Holiday promotions, limited-time offers, or event pages can reuse design structure from previous campaigns.

SEO Considerations When You Duplicate Page in WordPress

Duplicating pages must be handled carefully from an SEO perspective.

1. Change the Slug

WordPress automatically adds a suffix like “-2”. Always edit the URL to match your new page topic.

2. Update Meta Title & Description

If you use SEO plugins like Rank Math or Yoast, ensure metadata is unique.

3. Avoid Publishing Duplicate Content

Duplicated pages should be edited before publishing. Identical live pages may cause SEO conflicts.

4. Check Canonical Tags

Ensure canonical URLs are properly set to avoid indexing confusion.

Duplicate Page in WordPress with Page Builders

Many websites use builders like:

• Элементор
• Divi
• WPBakery

Most page builders include built-in duplication features.

Например:

• Duplicate section
• Duplicate row
• Save as template
• Import template

This is especially helpful when managing visually complex designs.

If you’re using a builder, always check whether it offers native duplication before installing additional plugins.

Potential Risks and How to Avoid Them

Although duplicating pages is safe, common mistakes include:

1. Publishing Without Editing

Always modify duplicated content before publishing.

2. Forgetting Internal Links

Old internal links may still point to the original page.

3. Copying Tracking Scripts

Ensure analytics or conversion scripts are updated if needed.

4. Duplicate Images

If media filenames are identical, make sure alt text is updated.

Best Practices for Efficient Page Duplication

Here are practical tips for professionals:

• Keep original pages as templates
• Use “Draft” status for duplicated versions
• Rename clearly (Example: Landing Page – Version B)
• Create structured naming conventions
• Review SEO before publishing

If you manage multiple client websites, establishing a duplication workflow can significantly improve productivity.

When Should You Not Duplicate a Page?

There are situations where duplication is not recommended:

• When creating entirely new content topics
• When changing site structure
• When redesigning branding
• When migrating to a new theme

In those cases, building from scratch ensures structural integrity.

Duplicate Page in WordPress for Cross-Border eCommerce

For cross-border independent websites, duplication becomes even more valuable.

International sellers often need:

• Multi-language landing pages
• Regional service pages
• Variant product showcases
• Different pricing layouts
• Market-specific messaging

Instead of redesigning for each market, duplicating and localizing is far more efficient.

A structured duplication strategy ensures consistency across:

• Визуальная иерархия
• Conversion elements
• Call-to-action placement
• Trust badges
• Layout rhythm

This is especially critical when scaling globally.

Заключительные мысли

Learning how to duplicate page in WordPress is more than a technical trick — it’s a productivity strategy.

It helps you:

• Build faster
• Maintain consistency
• Scale marketing campaigns
• Improve operational efficiency
• Reduce design friction

Whether you use a plugin, manual copy method, or builder feature, the key is applying duplication thoughtfully and strategically.

Need Professional Help?

If you’re building or scaling a cross-border independent website and want structured page systems, conversion-optimized landing pages, or scalable design architecture — this is exactly what we specialize in.

From WordPress website design to full cross-border eCommerce site planning, we help brands create structured, high-converting digital experiences.

На сайте АИРСАНГ, we combine strategy, design logic, and global market understanding to build websites that are not only visually strong — but built for growth.

If you need help duplicating, structuring, or scaling your WordPress website, feel free to reach out.