Project overview

The product picture of the black Bluetooth headset needs to be checked from the appearance and wearing to the buttons and packaging. This case focuses on the existing 6 Ozon Russian works, dismantling the arrangements for product identification, theme description and condition verification. For brands and sellers who are preparing to produce pictures of similar products, the focus is not only on the style of the pictures, but also on understanding how different pictures distribute information so that product-related questions have corresponding reading positions.

design challenge

The cushions, headband, buttons and battery life of headphones are all involved in daily use. The design needs to complement the appearance drawing with parts and characters, and then arrange the operation and wire instructions into independent pages that are easy to find.

Design strategy: Let the entire group of works form a clear information relationship

01 Allocate information tasks first, and then arrange the key points of the screen

The work is expanded according to “Overall Overview → Function Module → Wearing Structure → Charging Life → Button Instructions → Set List”. Figure 1 establishes the identification first, and then switches the composition and description position according to the actual theme. This division of information allows different questions to have their own place, reducing the need to pile up all the text in the first image, and preventing subsequent images from simply repeating the same product photo.

02 Use a consistent visual language to connect different reading tasks

The gray and white background sets off the black headphones, and the low saturation numbers and a small amount of green emphasis remain restrained; the character photos, structural sketches and parameter modules each perform their duties. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Reduce the explanation to specific parts, actions or choices

The focus of this group of works is from appearance and wear to buttons and packaging. When dismantling, look at the correspondence between the whole machine and parts, themes and conditions: when there is structural information, look at the positional relationship, when there is scene information, look at the objects used, and when there are numbers, look at the categories and limiting conditions. Letting each picture answer a specific question has more explanatory value than repeatedly emphasizing the excellence of the product.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1｜Overall overview: Taking the fuselage as the main identification object

The black headset is placed diagonally on the gray background, and the side icons complement Bluetooth 5.4, lightweight themes and call instructions.

The simple background makes the headband and earcups clearer, and the function icons serve as auxiliary information without overwhelming the main body.

Figure 2｜Function module: split the theme into different cards

Sound, weight theme, connection and battery are combined with large and small cards, and the headphone angle and hand-holding status are explained respectively.

Partitions on the same page form an overview index, allowing different questions to have their own places and preventing one paragraph of text from containing all features.

Figure 3｜Wearing structure: illustrated with characters and three parts

Photos of people wearing it occupy the upper part, and the lower part shows the cushion contact, earcup adjustment and headband adjustment in sequence.

The characters provide wearing context, and the partial pictures answer how to touch and adjust, not just the abstract word comfort.

Figure 4｜Charging life: let the two kinds of time be read separately

Two labels are installed for 2 hours of charging and 20 hours of use. The large numbers on the background and the whole machine form the focus of reading.

Recharge time and usage time have their own names and units, so users can check different calibers without confusion.

Figure 5｜Button description: corresponding actions and functions one by one

The headphone part is juxtaposed with instructions for addition, subtraction, playback and power, and short press and long press are divided into different lines of text.

The operation page is similar to a visual manual, which supports viewing the responsibilities of specific buttons, reducing the situation of only knowing the product but not the operation.

Figure 6｜Set list: end the picture group with expanded display

The headphones, packaging box, instruction materials, charging cable and AUX cable are placed separately on the light-colored bottom.

The placement relationship makes the cables and the host identifiable, and the last page separates the purchase conditions from the function introduction.

Delivery summary and design value

The entire team delivers with a clear division of labor

The 6 photos in this case respectively cover “Overall Overview → Functional Module → Wearing Structure → Charging Life → Button Description → Set List”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the black Bluetooth headset, the work will implement “from appearance and wearing to button and packaging verification” into different images. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model.

Plan clearer product images for your Ozon products

If you also need to plan primary and secondary product images for your Ozon black Bluetooth headset, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

Consultation email: [email protected] · Telephone: 177-5952-2770