
Running a Shopify store should feel exciting—not confusing. When questions pop up or issues slow you down, Shopify offers several support paths depending on what you need and which plan you’re on. Here’s a fresh, easy-to-follow guide to getting the right help, without the headache.

The Shop app has two different support directions—one for shoppers, one for merchants.
Not all Shopify apps are created—or supported—the same way.
You can usually find support links and documentation directly inside your Shopify admin. If an app needs customization, a Shopify Partner is often the best solution.
For anything code-related, Shopify points you to the developer ecosystem:
Unless you’re on Shopify Plus or a Shopify Partner, Shopify Support generally doesn’t troubleshoot custom code.

Using a free theme built by Shopify? You’re covered for:
If you’re on Basic plan or higher, Shopify also offers up to 60 minutes of free design help (in 15-minute blocks) for small theme adjustments. Custom coding, however, is outside their scope.
Paid themes are supported by their creators—not Shopify.
You can:
Most third-party developers don’t handle custom design requests. For deeper customization, working with a Shopify Partner is the recommended route.
Shopify support options depend on your plan.
Start at the Shopify Help Center and ask your question in the AI search bar. It’s available 24/7 and often provides instant, step-by-step solutions.
The more detail you give, the better the results—many issues can be solved without waiting for a human advisor.

If AI Search isn’t enough:
If you can’t log in, use the Can’t log in option or submit the login issue form.
Note: You must be logged in to connect with a support advisor. Tickets are created only after live chat sessions.

Shopify gives you the tools—but knowing where to ask makes all the difference. Whether it’s store structure, theme layout, or conversion-focused design, the right support path saves time and energy.
で エアサン, we work exactly in this space—helping brands grow through cross-border eCommerce, Shopify website design, and conversion-driven page structures. If you’re looking to build or improve a Shopify store that actually performs, follow エアサン and let’s make your store clearer, lighter, and more effective ✨
エアサン delivers cost-effective website design, brand visual identity, and e-commerce solutions. From Shopify and WordPress to Amazon product images, we help global brands build, elevate, and grow their online business.
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