Project overview

For product pictures of multi-functional kitchen faucets, the appearance selection, water outlet method and size conditions need to be checked separately. This case focuses on the existing 8 Russian works of Ozon, dismantling the arrangements for product identification, theme description and condition verification. For brands and sellers who are preparing to produce pictures of similar products, the focus is not only on the style of the pictures, but also on understanding how different pictures distribute information so that product-related questions have corresponding reading positions.

design challenge

The color, rotation, pull, water flow and hot and cold adjustment of the faucet each involve different choices. The picture group needs to map the actions and parameters to specific locations, and distinguish the multi-color display from the functional description, so that there are separate reading entrances for appearance selection and installation verification.

Design strategy: Let the entire group of works form a clear information relationship

01 Allocate information tasks first, and then arrange the key points of the screen

The work is expanded according to the theme of “golden main vision → silver selection → light color selection → water outlet mode → use of actions → hot and cold control → size → weight theme”. Figure 1 establishes the identification first, and then switches the composition and description position according to the actual theme. This division of information allows different questions to have their own place, reducing the need to pile up all the text in the first image, and preventing subsequent images from simply repeating the same product photo.

02 Use a consistent visual language to connect different reading tasks

The gold, silver and light-colored bodies have different backgrounds respectively. The dark function pages maintain the gold title, and the white photo cards, arrows and size lines organize the instructions. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Reduce the explanation to specific parts, actions or choices

The focus of this set of works is to separately check the appearance selection, water outlet method and size conditions. When dismantling, look at the correspondence between the whole machine and parts, themes and conditions: when there is structural information, look at the positional relationship, when there is scene information, look at the objects used, and when there are numbers, look at the categories and limiting conditions. Letting each picture answer a specific question has more explanatory value than repeatedly emphasizing the excellence of the product.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1｜Golden main visual: establishing main body and functional summary

The golden faucet occupies the center, with rotating arrows, pull-out close-ups and small images of water discharging surrounding the body. The dark background and ingredients provide a kitchen context.

The complete fuselage is recognized first, the action prompt is used as a summary, and subsequent pictures are used to carry out specific operations independently.

Figure 2｜Silver choice: changing the appearance on the same structure

The silver version follows the same composition and functional image, with a blue background setting off the metal outline and consistent label placement.

The same information location makes it easy to compare colors, eliminating the need for users to re-search for each feature description.

Figure 3｜Light color selection: Use background contrast to retain recognition

The light-colored fuselage is displayed on an orange-red background. The arrows and pull-out close-ups continue from the previous two, and the sink and ingredients are still at the bottom.

The changes in the series focus on appearance and environment, and the structure and information level remain consistent, making color selection easier to compare.

Figure 4｜Water discharge mode: three small pictures illustrate the differences in actions

The upper three panels display different water flows and operations respectively, while the large fuselage below retains the water flow direction.

The modes have corresponding photos and names, so consumers can compare the water outlet status instead of just reading the number of the three modes.

Figure 5｜Using Actions: Use four grids to illustrate different tasks

Actions such as receiving the cup, cleaning, washing and adjusting appear separately, keeping the hands and the water outlet area clear.

Actual contact relationships make the multi-functional theme concrete, and each scene answers questions of different uses.

Figure 6 | Hot and cold control: Adjust with hands and local instructions

The water falls on the hand, and the control handle is partially enlarged on the upper right. The blue and red arc color blocks correspond to the hot and cold theme.

The color prompts the adjustment direction, and the partial picture prompts the operating position, linking the temperature theme with the structure.

Figure 7｜Size check: distinguishing the direction of the two states

The upper and lower sets of fuselage are equipped with width, height and local dimension lines respectively, and the arrows are expanded along the outline.

The two groups of states look at the direction and value respectively to avoid mixing the sizes of different heights and parts into one object-less list.

Figure 8｜Weight topic: Let the body, wires and readings be on the same page

The product and connecting wires are placed on an electronic scale, 1450g is presented in large characters, and the outline of the body is retained on a light background.

The weight has a specific presentation object, and the picture expresses the material theme. The full material and structural strength cannot be inferred from readings alone.

Delivery summary and design value

The entire team delivers with a clear division of labor

The 8 works in this case cover “gold main vision → silver selection → light color selection → water discharge mode → use action → hot and cold control → size → weight theme”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the multi-functional kitchen faucet, the work will “separately check the appearance selection, water outlet method and size conditions” and implement it into different pictures. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model.

Plan clearer product images for your Ozon products

If you also need to plan primary and secondary product images for your Ozon multi-functional kitchen faucet, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

Consultation email: [email protected] · Telephone: 177-5952-2770