Project overview

Deepwear is a clothing manufacturing and OEM service company for the global market. It mainly provides clothing design, proofing, production, supply chain integration and other services to start-up clothing brands, mature fashion brands and international buyers. As overseas business continues to expand, customers hope to build a more professional and international brand website through Shopify to showcase their manufacturing capabilities, service processes, factory capabilities and past cases.

Customers came to us hoping to solve the problems of traditional factory websites with messy information, insufficient branding, and difficulty in quickly understanding service content. The core requirement of the project is to re-plan the visual and information structure of the website around the B2B clothing manufacturing business. Through a clear page hierarchy, professional brand vision, factory and product display, and a clear customer inquiry entrance, it will enhance overseas customers’ trust in the brand and help potential customers understand the service more quickly and initiate cooperative consultations.

Project Challenges

The biggest challenge of this project is how to present the relatively complex clothing OEM service system to global customers in a more intuitive and professional way through the Shopify website. Customers not only need to demonstrate multiple capabilities such as manufacturing, procurement, design, proofing, and production, but also solve the problems of traditional factory websites with dense information, lack of focus, lack of trust, and unclear customer inquiry paths.

Before the formal design, we first sorted out Deepwear’s brand positioning, core services, target customers and conversion goals, and focused on analyzing the browsing needs of start-up clothing brands, mature brands and international buyers. Subsequently, we planned the website information level, service display logic, OEM process, trust endorsement content and CTA distribution. We also organized factory pictures, certifications, cases and brand visual materials to prepare for the subsequent unified website design system.

Home page design teardown

Above the fold Hero area: first impression matters

The homepage starts with a Hero above the fold area with strong visual impact, aiming to allow visitors to quickly understand the brand value as soon as they enter the website.

core design elements

• Large-scale pictures of lifestyle and clothing production scenes, highlighting clothing manufacturing capabilities
• A clear and eye-catching main title that emphasizes OEM expertise
• The subtitle further explains the brand’s global service capabilities
• Primary action button: “Start your project” or “Get a quote”

This section can help brands establish initial trust in seconds while setting a professional, reliable visual tone for the entire website.

Service overview area

We do not use a large stack of text to display service content, but use modular visual cards to lay out the content so that users can browse and understand each service more easily.

Design highlights

• Each service is paired with a corresponding icon and a short description
• Reasonably control the spacing between modules to improve reading and browsing efficiency
• Clearly differentiate the visual hierarchy between titles and supporting captions

This design method can help users quickly understand the services provided by the brand while avoiding reading pressure caused by too much information.

Service process area: making complex processes simpler

Apparel OEM project execution processes are often complex, so we transformed the entire collaboration process into a more intuitive step-by-step visual presentation.

process structure

• Creativity and Design
• Sample making
• mass production
• Quality inspection
• delivery transportation

Each step is paired with concise icons and short descriptions, allowing potential customers to quickly understand the execution process and cooperation logic of the entire OEM project.

Social proof and trust elements

Building customer trust is a very important part of a B2B website.

design elements used

• Customer testimonials
• Factory real pictures
• Certification qualifications and related badges
• Enterprise data, such as years of industry experience, production capacity, etc.

We did not concentrate these trust elements in a single section, but reasonably distributed them in different locations on the homepage, allowing users to continuously obtain proof of the brand’s strength and professionalism during the browsing process.

Call to action CTA strategy

Rather than relying on just a single CTA button, we have multiple conversion touchpoints at different stages throughout the page.

CTA example

• Hero above the fold area: “Get a Quote”
• Service module in the middle of the page: “View Services”
• Contact area at the bottom of the page: “Contact Us”

Each CTA is visually identifiable while maintaining a consistent design style, naturally guiding users through a consultation or customer inquiry without making the page appear overly aggressive or intrusive.

Internal page design extension

About page: Increase brand credibility

The About page is mainly used to make the brand more authentic and warm, while further enhancing potential customers’ trust in the enterprise.

Core content module

• Company development story
• Corporate mission and values
• Factory strength introduction
• Team or production process demonstration

We use a combination of brand storytelling and concise visual design to make the corporate image more authentic while enhancing the brand’s professionalism and credibility.

Services service page: clearly presents the business structure

The Services page further expands the brand’s service content, providing more detailed information while keeping the page structure clear and easy to navigate.

design approach

• Modular split according to different services
• Use relevant visual images to demonstrate corporate capabilities
• Use clear titles to help users quickly locate information

This page structure allows users to gain insight into different services while avoiding getting lost while browsing.

Product and case display area

Although Deepwear is not a retail e-commerce website in the traditional sense, displaying past products and project cases is still very important for B2B customer decision-making.

design features

• Use grid layout to display different product categories
• Use high-definition product and case pictures
• Reduce large blocks of text and make visual content the focus

This design allows potential customers to more quickly judge the company’s production quality, design style and actual execution capabilities.

Contact contact page: lowering the customer inquiry threshold

The Contact page is designed to focus on increasing customers’ willingness to consult, and to minimize user resistance in the process of submitting customer inquiries.

core design elements

• Simple and clear form layout
• Clear instructions for filling out and submitting
• Additional contact information
• Add trust tips such as quick response and professional support

We try to reduce distracting elements on the page that are not related to customer inquiry, so that users can focus more on completing contact and project consultation.