Main Image Design for Ozon Wire Stripper

Введение

Designing a main image set for a wire stripper on Озон is not about making the tool look “cool.”
It is about making every function instantly understandable, even to a buyer who does not read specifications carefully.

This project focuses on a multifunction wire stripper, and the goal of the main image design was very clear:
to translate complexity into clarity, while maintaining strong visual impact in Ozon’s highly competitive tools category.

From the first hero image to the final application scenes, every image was designed to answer one silent buyer question:

“Can this tool really do everything I need, and can I trust it?”

Below, we break down each image and explain the design logic behind it.

Image 1: Hero Main Image – Multifunction at First Glance

The first image serves as the primary Ozon main image, and its job is to stop scrolling.

Design Intent

Ozon buyers often decide within seconds whether to click a product.
For this reason, we placed the wire stripper diagonally, fully opened, revealing its internal structure and multiple working areas.

This pose immediately communicates:

• It is not a basic wire stripper
• It integrates multiple tools in one body
• It looks solid, professional, and industrial-grade

Visual Hierarchy

The red-and-white background creates strong contrast, helping the black metal body stand out clearly.
Large typography emphasizes:

• “Multifunction”
• “28 in 1”
• Core tool categories (cutting, crimping, stripping)

This layout ensures that even on a small mobile screen, buyers instantly understand:
this is a high-value, all-in-one tool, not a single-function product.

Image 2: Functional Breakdown – Explaining Complexity Visually

This image is the technical explanation image.

Why This Image Matters

Multifunction tools often fail on Ozon because buyers feel overwhelmed.
To avoid this, we clearly labeled each functional zone with callouts and red indicator points.

The image explains:

• Wire stripping ranges (AWG sizes)
• Crimping sections
• Cutting edges
• Lock mechanism
• Return spring
• Nut wrench areas

Design Choice

Instead of long paragraphs of text, we used:

• Short, precise labels
• Clear directional lines
• High contrast red markers

This approach mirrors industrial instruction diagrams, which builds trust and reduces hesitation.

The buyer no longer guesses how the tool works — they see it.

Image 3: Material Focus – 65 Manganese Alloy Steel

This image focuses entirely on material credibility.

Why Material Needs Its Own Image

On Ozon, tools are often compared on:

• Durability
• Cutting performance
• Lifespan

We highlighted 65 manganese alloy steel with a close-up angle that shows:

• Sharp cutting edges
• Solid thickness
• Reinforced pivot points

Visual Messaging

The typography emphasizes:

• Higher hardness
• Easier cutting
• Professional-grade metal

By isolating material quality into a single image, we ensure buyers clearly understand:
this tool is not made from cheap steel.

Image 4: Waterproof & Anti-Corrosion Performance

This image introduces environmental resistance.

Design Purpose

Electricians and DIY users often work in:

• Humid environments
• Outdoor spaces
• Construction sites

To visually communicate durability, we added water droplets across the tool surface.

Why Visual Effects Matter

Instead of simply saying “anti-corrosion,” the image shows it.

The droplets reinforce:

• Waterproof coating
• Rust resistance
• Long-term usability

This image reassures buyers that the tool will not degrade quickly, even under tough conditions.

Image 5: Ergonomic TPR Handle – Comfort and Control

This image focuses on user comfort.

Design Insight

Many Ozon tool listings ignore ergonomics, but hand tools are used for long periods.
Fatigue is a real concern.

The curved TPR handle is shown in close-up to highlight:

• Non-slip grip
• Soft-touch material
• Ergonomic contour

Emotional Impact

This image speaks to comfort, not power.

It tells the buyer:
“You can use this tool longer, with less strain.”

That emotional reassurance is often the difference between saving a product and purchasing it.

Image 6: Application Scenarios – Real-World Use

This is a multi-scene application image, divided into four functional scenarios.

Why Scenarios Convert Better

Buyers trust products more when they see real use cases instead of isolated product shots.

Each quadrant shows:

1. Wire cutting
2. Wire stripping
3. Wire twisting
4. Screwdriver function

Design Strategy

Мы использовали:

• Clean indoor environments
• Real wires and sockets
• Natural tool angles

This avoids looking staged or unrealistic.

The buyer can imagine using the tool immediately — a key conversion trigger.

Overall Visual Strategy for Ozon

Across all images, we followed three core principles:

1. Clarity Over Decoration

No unnecessary effects. Every visual element explains something functional.

2. Strong Contrast for Mobile Viewing

Red, white, and black ensure readability on small screens.

3. Trust Through Detail

Close-ups, material emphasis, and labeled functions reduce uncertainty.

Why This Main Image Set Works on Ozon

This design approach aligns perfectly with Ozon’s buyer behavior:

• Buyers skim fast
• Buyers compare aggressively
• Buyers distrust vague listings

By structuring the image set as a visual story, we guide the buyer step by step:
from curiosity → understanding → confidence → purchase.

Заключительные мысли

A wire stripper may look like a simple tool, but selling it successfully on Озон requires strategic visual communication.

This main image set does not rely on exaggerated claims.
Instead, it proves value visually, function by function, image by image.

That is the core philosophy behind this design.

If you are building a cross-border product listing, especially in competitive tool categories, image strategy is not optional — it is decisive.

This is exactly the type of visual system we specialize in at АИРСАНГ, helping brands translate complex products into clear, conversion-focused listings for global marketplaces.