Project overview

In Energen’s WordPress site, we organize our pages around “Energy Product Classification and Partner Consulting.” We put the business direction of energy storage and photovoltaic products in the homepage theme, and then connected the battery and inverter classification, company introduction, and cooperation communication portals. Through the blue and white color scheme, energy equipment scenes, sans-serif titles and rule classification cards, the brand theme, specific content and follow-up communication are arranged at different levels, allowing visitors to continue to understand the project along a clear path.

design challenge

We need to give the solar and energy storage website a place for branding and specific information. Focusing on energy product classification and partner consultation, the page should not only explain the content direction, but also allow visitors to find the next step. We arranged the overall theme, subdivided content and communication areas in layers to prevent different tasks from being crowded on the same screen.

Design Strategy: Energy Product Classification and Partner Consulting

Explain the topic first, then go into the specific content

We put the business direction of energy storage and photovoltaic products in the homepage theme, and then connected the battery and inverter classification, company introduction, and cooperation communication portals. The homepage divides Battery Storage and Hybrid Inverters into independent categories, and then uses grouping information to describe business and support directions; we let the product catalog and corporate background occupy clear levels respectively.

Connect pages with fonts, colors, and white space

The clear sans-serif fonts in the page style provide the font foundation for titles and text; we establish hierarchy through font size, weight, and paragraph width. Blue and white colors, energy equipment scenes, sans-serif titles and rule classification cards are used throughout the main page. Wide spacing is maintained between columns, and the same information group connects images and descriptions at a tighter distance.

Make the entrance close to the current reading task

We have arranged the table of contents, detailed instructions and contact entries in their own page context. When browsing, scroll through the page to expand the content section by section, and navigation links connect different pages; the entry copy and location jointly explain the next step, keeping reading and operation connected.

Home page: Energy product classification and partner consultation

We put the business direction of energy storage and photovoltaic products in the homepage theme, and then connected the battery and inverter classification, company introduction, and cooperation communication portals.

This screen uses blue and white tones, energy equipment scenes, sans-serif titles and rule classification cards to establish identification. Thematic text is kept adjacent to the main entrance, and pictures, titles, and supplementary descriptions are separated by scale and spacing to keep the first layer of information focused.

Home page content: Organize different topics separately

Our homepage divides Battery Storage and Hybrid Inverters into independent categories, and then uses grouping information to describe business and support directions; we allow product catalogs and corporate background to occupy clear levels respectively.

We use module boundaries and image and text alignment to establish a reading order: the content within the group is kept compact, and pauses are maintained between groups to make the direction of column switching and continued browsing clear and discernible.

Product Classification: Establish a clear comparative order for the catalog

Our battery classification page presents similar devices in a unified structure, with pictures and names corresponding to each other, and the classification title and product area are separated by white space.

This page follows the blue and white color scheme, energy equipment scene, sans-serif title and rule classification cards. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Product Details: Keep images adjacent to product information

In our equipment details, product pictures and model information are juxtaposed, leaving space for specifications and subsequent verification to avoid complex models and multiple parameters being crowded on the same information tape.

This page follows the blue and white color scheme, energy equipment scene, sans-serif title and rule classification cards. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Details: Continue the checking sequence of single product information

We keep product descriptions, supplementary images, and related content continuing along the page. The information in the current screen is organized around the same product, and the main information and auxiliary content are distinguished by their respective areas.

Longer descriptions are grouped using subtitles and paragraph spacing, with space for images and text; the same text level connects the product information above, so that reading downwards does not have to readjust to another layout.

Brand introduction: Supplementary brand and team background

Our company introduction page supplements the brand and business background, and the grouping of images, text, and titles continues the rational information structure of the homepage to accommodate further reading by professional buyers.

This page follows the blue and white color scheme, energy equipment scene, sans-serif title and rule classification cards. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Contact page: Give communication information a clear place

Our contact page provides a starting point for communication about cooperation and product needs. Contact instructions and fields are kept clear and hierarchical, making browsing and business consultation a natural connection.

This page follows the blue and white color scheme, energy equipment scene, sans-serif title and rule classification cards. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Mobile homepage: reallocate space according to narrow screen

On mobile, we expand the images, titles, and descriptions on the homepage to the currently available width. The image retains the brand identity and the actual content of the corresponding page, and is arranged vertically so that each set of information has an independent reading area.

We maintain hierarchy through title wrapping, image scale, and white space between groups, so that the main content is seen first, and subsequent instructions appear in order; the top navigation is transformed into an entry form suitable for narrow screens, continuing the color and text language of the desktop.

Mobile phone product details: reallocate space according to narrow screen

On mobile, we expand the images, titles, and descriptions in product details to the currently available width. The image retains the brand identity and the actual content of the corresponding page, and is arranged vertically so that each set of information has an independent reading area.

We maintain hierarchy through title wrapping, image scale, and white space between groups, so that the main content is seen first, and subsequent instructions appear in order; the top navigation is transformed into an entry form suitable for narrow screens, continuing the color and text language of the desktop.

Design summary: Let different pages unfold around the same path

On Energen’s website, we use energy product classification and partner consultation as clues for content organization, using blue and white colors, energy equipment scenes, sans-serif titles, and rule classification cards to connect different pages. The home page establishes direction, the inner pages carry specific information, and the mobile layout continues to retain the same reading level, allowing brand identification and business content to remain consistent.

Plan a clear WordPress website for your brand

You can provide us with your existing website address, brand materials and required page range, and together we can sort out the content, visuals and functions suitable for your business.