Project overview

In DRIFWIN’s WordPress website, we organize pages around “Capacity Series and Usage Scenarios”. We established a first-screen theme around the magnetic portable fan, and then organized the series of content according to different capacities and directions of use, so that the differences between similar products can be clearly defined. Through blue and white colors, cruise ship seascapes, fan details and concise sans-serif titles, the brand theme, specific content and follow-up communication are arranged at different levels, allowing visitors to continue to understand the project along a clear path.

design challenge

We needed a place for branding and specific information on the portable fan website. Focusing on the capacity series and usage scenarios, the page should not only explain the content direction, but also allow visitors to find the next step. We arranged the overall theme, subdivided content and communication areas in layers to prevent different tasks from being crowded on the same screen.

Design strategy: capacity series and usage scenarios

Explain the topic first, then go into the specific content

We established a first-screen theme around the magnetic portable fan, and then organized the series of content according to different capacities and directions of use, so that the differences between similar products can be clearly defined. The homepage presents the 5000mAh, 10000mAh and 20000mAh series descriptions separately, and combines product pictures, short titles and entrances into independent modules to help readers compare them section by section according to their needs.

Connect pages with fonts, colors, and white space

Roboto in page styles provides the font basis for titles and text; we establish hierarchy through font size, font weight, and paragraph width. Blue and white colors, cruise ship seascapes, fan details and simple sans-serif titles are used throughout the main page. Wide spacing is maintained between columns, and the same information group connects images and descriptions at a tighter distance.

Make the entrance close to the current reading task

We have arranged the table of contents, detailed instructions and contact entries in their own page context. When browsing, scroll through the page to expand the content section by section, and navigation links connect different pages; the entry copy and location jointly explain the next step, keeping reading and operation connected.

Home: Capacity Series and Usage Scenarios

We established a first-screen theme around the magnetic portable fan, and then organized the series of content according to different capacities and directions of use, so that the differences between similar products can be clearly defined.

This screen establishes recognition with blue and white colors, cruise ship seascape, fan details and simple sans-serif title. Thematic text is kept adjacent to the main entrance, and pictures, titles, and supplementary descriptions are separated by scale and spacing to keep the first layer of information focused.

Home page content: Organize different topics separately

Our homepage presents the 5000mAh, 10000mAh and 20000mAh series descriptions separately, and combines product pictures, short titles and entrances into independent modules to help readers compare them section by section according to their needs.

We use module boundaries and image and text alignment to establish a reading order: the content within the group is kept compact, and pauses are maintained between groups to make the direction of column switching and continued browsing clear and discernible.

Product Details: Keep images adjacent to product information

Our fan details present the product image, complete name and related instructions in a centralized manner. The image is responsible for structural identification, the text supplements the version and usage direction, and clear spacing is maintained between the information.

This page follows the blue and white color scheme, cruise ship seascape, fan details and simple sans-serif title. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Details: Continue the checking sequence of single product information

We keep product descriptions, supplementary images, and related content continuing along the page. The information in the current screen is organized around the same product, and the main information and auxiliary content are distinguished by their respective areas.

Longer descriptions are grouped using subtitles and paragraph spacing, with space for images and text; the same text level connects the product information above, so that reading downwards does not have to readjust to another layout.

Brand introduction: Supplementary brand and team background

Our brand page leaves space for background descriptions other than products. Titles and paragraphs maintain a stable reading width, forming a content distinction from the series display on the home page.

This page follows the blue and white color scheme, cruise ship seascape, fan details and simple sans-serif title. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Contact page: Give communication information a clear place

Our contact page centrally arranges support and communication materials so that questions after browsing the product have corresponding entrances; the explanatory text is kept adjacent to the operation area.

This page follows the blue and white color scheme, cruise ship seascape, fan details and simple sans-serif title. We use the difference in word weight between the title and the main text to indicate the priority, connect the same group of information with an alignment relationship, and distinguish different tasks through white space to maintain visual continuity across pages.

Mobile homepage: reallocate space according to narrow screen

On mobile, we expand the images, titles, and descriptions on the homepage to the currently available width. The image retains the brand identity and the actual content of the corresponding page, and is arranged vertically so that each set of information has an independent reading area.

We maintain hierarchy through title wrapping, image scale, and white space between groups, so that the main content is seen first, and subsequent instructions appear in order; the top navigation is transformed into an entry form suitable for narrow screens, continuing the color and text language of the desktop.

Mobile phone product details: reallocate space according to narrow screen

On mobile, we expand the images, titles, and descriptions in product details to the currently available width. The image retains the brand identity and the actual content of the corresponding page, and is arranged vertically so that each set of information has an independent reading area.

We maintain hierarchy through title wrapping, image scale, and white space between groups, so that the main content is seen first, and subsequent instructions appear in order; the top navigation is transformed into an entry form suitable for narrow screens, continuing the color and text language of the desktop.

Design summary: Let different pages unfold around the same path

In DRIFWIN’s website, we use capacity series and usage scenarios as clues for content organization, using blue and white colors, cruise ship seascapes, fan details and simple sans-serif titles to connect different pages. The home page establishes direction, the inner pages carry specific information, and the mobile layout continues to retain the same reading level, allowing brand identification and business content to remain consistent.

Plan a clear WordPress website for your brand

You can provide us with your existing website address, brand materials and required page range, and together we can sort out the content, visuals and functions suitable for your business.