導入
Choosing the right theme is a critical step when building a backpack-focused independent site, whether it’s a travel blog, a content-driven brand, or a product-centric online store. This article compares five popular backpack-related themes from ThemeForest, evaluating them across functionality, scalability, pricing, and real-world use cases to help you select the most suitable option.
テーマの概要
Before diving deeper, it’s important to note that these themes fall into two distinct categories:
Content-focused themes (Travel blogs & storytelling)
Commerce-focused themes (Shopify 2.0 backpack stores)
This distinction significantly affects flexibility, performance, and long-term scalability.
バックパック旅行者 – モダンな旅行ブログWordPressテーマ
コアポジショニング
Backpack Traveler is designed primarily for travel bloggers, photographers, and storytellers rather than direct product sales.
主な特徴
Elementor & WPBakery support
Multiple blog layouts and post styles
Image-first storytelling design
Author profiles and travel journals
Well-structured documentation
拡張性
Strong for content expansion (blogs, categories, destinations)
Limited native eCommerce depth
WooCommerce usable but not core-focused
価格と価値
Price: ~$69
High sales volume and long-term update history
Strong documentation and community usage
長所
Mature and stable theme
Excellent visual storytelling
Ideal for long-term content growth
短所
Not optimized for high-conversion stores
Requires additional customization for serious commerce
最適な用途
Travel bloggers, content creators, and personal backpacking brands focused on storytelling.
Prala – Backpack Traveler Blog Elementor WordPress Theme
コアポジショニング
Prala is a lightweight, modern Elementor-based travel blog theme with WooCommerce compatibility.
主な特徴
Elementor-only editing
Bootstrap 5 framework
Redux framework for theme options
Multiple layout variations
RTLサポート
拡張性
Flexible for design experimentation
Smaller ecosystem and lower adoption
Better suited for smaller or experimental projects
価格と価値
Price: ~$49
Low entry cost
Limited real-world usage data
長所
Clean and modern layouts
Elementor-first workflow
低コスト
短所
Low sales volume
Less proven in long-term projects
Smaller support footprint
最適な用途
New bloggers, small travel sites, or designers testing Elementor-based layouts.
GoBag – Backpack Store Shopify 2.0 Theme
コアポジショニング
GoBag is built specifically for backpack and lifestyle product stores using Shopify Online Store 2.0.
主な特徴
Shopify 2.0 native sections
Product-focused homepage layouts
Collection-driven structure
High-quality lifestyle imagery support
Multiple demo presets
拡張性
Strong for scaling product catalogs
Native Shopify app ecosystem compatibility
Easy to extend with marketing, upsell, and CRO apps
価格と価値
Price: ~$56
Competitive pricing for Shopify themes
Designed for direct sales performance
長所
明確な製品階層
Optimized for conversions
Modern eCommerce structure
短所
Limited for content-heavy blogging
Shopify-only ecosystem
最適な用途
DTC backpack brands, lifestyle product stores, and Shopify-based sellers.
ペバッグ – バッグ&バックパックストア Shopify 2.0 テーマ
コアポジショニング
Pebag emphasizes fashion-oriented backpack and bag stores, focusing on visual branding.
主な特徴
Shopify 2.0 compatibility
複数のデモ
Fashion-style hero sections
Strong visual merchandising layouts
拡張性
Scales well for seasonal collections
Ideal for lookbooks and product showcases
Less flexible for technical or storytelling content
価格と価値
Price: ~$56
Lower adoption so far
Strong visual identity
長所
Stylish, fashion-forward layouts
Clean product grids
Suitable for branding-heavy stores
短所
Very low sales count
Limited proof of long-term stability
最適な用途
Fashion-oriented backpack brands prioritizing visual aesthetics over content.
Baso – バッグ&バックパックストア Shopify 2.0 テーマ
コアポジショニング
Baso targets outdoor, adventure, and premium backpack brands with a bold visual style.
主な特徴
Shopify OS 2.0
Adventure-style imagery
Modular homepage sections
Product storytelling blocks
拡張性
Good balance between branding and sales
Works well with Shopify marketing tools
Limited editorial depth
価格と価値
Price: ~$56
Low sales volume but clear niche focus
長所
Strong outdoor branding
明確な価値提案
Suitable for premium positioning
短所
Still early in market adoption
Less flexible for content marketing
最適な用途
Outdoor, hiking, and adventure backpack brands selling premium products.
機能比較の概要
Content vs Commerce
スケーラビリティ
Highest scalability: Shopify 2.0 themes (GoBag, Pebag, Baso)
Best long-term content growth: Backpack Traveler
Ease of Customization
Recommendation Index
Most balanced overall: GoBag
Best content theme: Backpack Traveler
Best budget option: Prala
適切なテーマの選び方
Choose a WordPress Theme If:
Your site is content-driven
SEO and blogging are priorities
You plan to build authority through articles
Choose a Shopify Theme If:
You sell backpacks or accessories directly
Conversion rate matters more than blogging
You want fast scalability and app integrations
最後に
Each of these themes serves a distinct purpose, and the “best” choice depends entirely on your business model. A travel blogger and a backpack brand require fundamentally different site structures, user journeys, and growth strategies. Selecting a theme aligned with your long-term goals will save significant redesign costs later.
If you’re building a backpack-related independent site and want a theme that not only looks good but also aligns with conversion strategy, branding, and scalability, this is exactly the kind of decision-making process we help with at エアサン —from theme selection to full site structure and visual execution.