Project overview

The product image of the 12-piece makeup brush set needs to match the brush type, contact parts, and usage categories. This case focuses on the existing 5 Ozon Russian works, dismantling the arrangements for product identification, theme description and condition verification. For brands and sellers who are preparing to produce pictures of similar products, the focus is not only on the style of the pictures, but also on understanding how different pictures distribute information so that product-related questions have corresponding reading positions.

design challenge

Multiple brushes are only displayed unfolded, and consumers may still not be able to distinguish their uses. The design needs to use face and eye scenes to explain the categories, and then use macro and functional indexes to fill in the details; the material and effect themes should not be written directly into actual test commitments.

Design strategy: Let the entire group of works form a clear information relationship

01 Allocate information tasks first, and then arrange the key points of the screen

The works are expanded according to “Set Overview → Facial Brushes → Detail Brushes → Material Theme → Function Index”. Figure 1 establishes the identification first, and then switches the composition and description position according to the actual theme. This division of information allows different questions to have their own place, reducing the need to pile up all the text in the first image, and preventing subsequent images from simply repeating the same product photo.

02 Use a consistent visual language to connect different reading tasks

The soft pink background and rose-colored brush handle unify the beauty theme, and the dark bristles form an outline. The characters, parts, and vertical indexes change the focus of reading in sequence. The unified style serves the entire group identification, and composition changes serve different contents; the main title, auxiliary labels and product proportions in the picture jointly determine the reading order.

03 Reduce the explanation to specific parts, actions or choices

The focus of this series of works is to make the brush type, contact parts and usage classification correspond to each other. When dismantling, look at the correspondence between the whole machine and parts, themes and conditions: when there is structural information, look at the positional relationship, when there is scene information, look at the objects used, and when there are numbers, look at the categories and limiting conditions. Letting each picture answer a specific question has more explanatory value than repeatedly emphasizing the excellence of the product.

Dismantling the work: explaining the screen arrangement and information responsibilities of each picture

Figure 1｜Overview of the package: use fan-shaped arrangement to clarify the quantity

Twelve brushes are unfolded from bottom to top, with number 12 displayed in large round characters, supplemented by small pictures of characters and brush-themed text.

The difference in brush type and quantity are visible at the same time. The first picture first establishes a complete understanding of the set, and then the subsequent pages explain the specific uses.

Figure 2 | Facial Brushes: Putting Categories and Contact Actions Together

The character is holding a brush and touching his face. Five facial brushes are juxtaposed in the upper corner, and the instruction list is arranged on the side.

Actions provide part references, and brush arrays provide category references to help understand tasks other than eye details.

Figure 3｜Details of brushes: Use local makeup actions to explain their uses

The character uses a brush near the eyes. Seven detail brushes are arranged above. The small picture complements the eye makeup effect theme.

The brush pattern corresponds to the application location, and detailed tasks are isolated without the need for a one-paragraph description that applies to all areas.

Figure 4｜Material theme: Observe parts separated by four grids

The photos of bristles, handle connection, brush head density and makeup contact are placed in four boxes respectively, with short labels adjacent to the photos.

Different parts have their own viewing positions, and the material description must be consistent with the actual product information. Macro is not considered an allergy or durability test.

Figure 5｜Function index: correspond to name and purpose one by one

Twelve brushes are arranged horizontally to the right and vertically, with thin lines connecting each brush head and the corresponding function name.

The last page forms a reviewable usage index. Consumers can find uses according to the brush type, and the first picture of the set only shows the lack of quantity.

Delivery summary and design value

The entire team delivers with a clear division of labor

The 5 works in this case respectively cover “Set Overview → Facial Brushes → Detail Brushes → Material Theme → Function Index”. The number of images depends on the actual content, and each image has its own theme while maintaining an overall identity through color, text hierarchy, or composition.

Procurement issues can be more easily mapped to specific information

Focusing on the set of 12 makeup brushes, the work will “make the brush type, contact part and usage classification correspond to each other” and implement it into different pictures. When brands plan similar designs, they can first list the content that consumers need to identify, understand and check, and then determine the tasks and order of primary and secondary product images.

Value is based on interpretive methods and authentic works

The whole machine, part, scene and information cards provide different reading entrances, helping to organize product descriptions more clearly. The value of this case is the visible design expression and information division of labor; changes in click-through rates, sales, and conversion rates require additional statistical or test data support.

The parameters, materials and functions in this article are used to explain the content of the accompanying pictures. The specific specifications, applicable conditions and accompanying items are subject to the product information of the corresponding model. There are differences in the markings on some parts of the original image, which need to be checked before being used as product information.

Plan clearer product images for your Ozon products

If you also need to plan primary and secondary product images for your Ozon 12-piece makeup brush set, you can submit product links, existing pictures or product information to AIRSANG, explain the target market and required picture group range, and communicate the information organization and visual direction suitable for the product.

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