{"id":15478,"date":"2025-05-27T12:22:47","date_gmt":"2025-05-27T12:22:47","guid":{"rendered":"https:\/\/www.airsang.com\/?p=15478"},"modified":"2026-10-17T16:19:49","modified_gmt":"2026-10-17T16:19:49","slug":"shopee-diy-ornaments-store-poster-design","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/pt\/shopee-diy-ornaments-store-poster-design\/","title":{"rendered":"Shopee DIY Ornaments Store Poster Design"},"content":{"rendered":"

Project overview <\/h2>\n\n\n\n

The client is a cross-border ecommerce merchant specializing in DIY miniatures, bookstore decorations and creative handmade gifts. The products cover miniature libraries, retro taverns, reading spaces, fairy tale tree houses and other series. As Shopee stores gradually enrich their products, customers hope to enhance product recognition through more professional and unified visual design, and allow consumers to quickly understand core selling points such as DIY assembly, LED lighting, fine parts and gift attributes. Therefore, the client came to us and asked us to design a set of product posters with a series feel for their Shopee store. We combined the retro wooden structure of the product with the characteristics of the miniature scene, using warm brown, retro gold and warm light as the main visual language. Through immersive scenes, product details and clear information levels, we established a store visual system with a more story-telling and purchase appeal. <\/p>\n\n\n\n

Servi\u00e7os <\/strong><\/strong><\/td> Industry <\/strong><\/td> Plataforma <\/strong><\/td><\/tr>
shopee store design <\/td> Home department store <\/td>loja<\/td><\/tr>
Project requirements <\/strong><\/td> target market <\/strong><\/td> design style <\/strong><\/td><\/tr>
Improve click-through rate <\/td> Mundial <\/td> Retro and elegant | Immersive narrative | Warm texture <\/td><\/tr>
project budget <\/strong><\/td> Delivery content <\/strong><\/td> Delivery time <\/strong><\/td><\/tr>
\uffe5450<\/td> 6 shopee posters <\/td> 5 working days <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n\n\n\n

Project Challenges <\/h2>\n\n\n\n

The core challenge of this project is to establish a unified and recognizable Shopee store vision while maintaining the respective characteristics of the six DIY miniature ornaments, and to solve the problem of complex product structures, rich details, and many selling points that lead to cluttered images. In the early stage of design, we first sorted out the customer’s existing product materials, target consumer groups and the browsing habits of the Spanish-speaking market, analyzed the shape, lighting, assembly difficulty, number of parts and gift attributes of each model, and then planned the information priority and serialized visual specifications of the poster. We unified the warm brown, retro gold and warm light tones, and determined the hierarchical relationship between the title, selling points, parameters and product body in advance. While creating an immersive miniature world, we ensured that consumers could quickly understand the product features and purchase value. <\/p>\n\n\n\n

1. The first picture: Use \u201cPocket Library\u201d to establish the first impression of the product <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The first poster bears the task of attracting consumers to stay, so we did not stack too many parameters, but focused on the theme of the miniature smart library of “Biblioteca de Sabidur\u00eda DIY”. <\/p>\n\n\n\n

We placed the product in the middle right of the frame and used a real human hand to touch the model. This action is very important. When the miniature model is displayed alone, it is difficult for consumers to quickly judge the size of the product. The appearance of hands immediately makes the proportion of the product intuitive, while also reinforcing the attribute that DIY products require hands-on assembly, touch and completion. <\/p>\n\n\n\n

The background uses a blurred classical bookshelf, with burning candles and books on the table added to the right. The warm yellow light echoes the LED lights inside the model, allowing consumers to intuitively feel the effect of the finished product when lit. <\/p>\n\n\n\n

A large dark negative space is reserved on the left side for placing the title, three core selling points, and action buttons. We focused on three pieces of information: \u201cLED lighting\u201d, \u201ccomplete assembly kit\u201d and \u201cexquisite gift\u201d, without cramming complicated parameters into the first poster. <\/p>\n\n\n\n

This kind of processing allows consumers to read in the order of “what is this – what are its characteristics – should I continue to learn about it?” instead of facing a large amount of technical information as soon as they enter the page. <\/p>\n\n\n\n

2. The second picture: Design the mini tavern into an explorable story scene <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The second poster shows an urban tavern themed DIY miniature. Compared with the library atmosphere of the first picture, this product has a more obvious street store structure, so we have strengthened the experience of “your own magic corner”. <\/p>\n\n\n\n

We made the product the visual center of the picture and used warm yellow interior lighting to highlight the rich bottles, jars, bars, tables, chairs and decorative details inside the pub. The background still continues the visual language of bookshelves and wooden desktops, ensuring that consumers will not feel that they have entered a completely different store when browsing continuously. <\/p>\n\n\n\n

The character’s hand is added to the right side of the product to establish a size reference again and to simulate the actions of consumers assembling and placing micro accessories. Compared with simply placing a model, this method of expression can better convey the sense of DIY participation. <\/p>\n\n\n\n

The information area on the left adopts a clearer e-commerce structure. The title directly states that this is a complete DIY kit with LED lights, and then uses four icons to express selling points such as “unique decoration”, “suitable as a gift”, “handmade” and “high-quality wood”. <\/p>\n\n\n\n

We designed \u201cAdd to Cart\u201d as a larger horizontal button, making it the most obvious conversion entrance on the left. After consumers understand the advantages of the product, their eyes can naturally fall on the button. <\/p>\n\n\n\n

At the same time, we have added Spanish instructions and after-sales support information at the bottom. For DIY products with complex structures, consumers often worry that “they won’t be able to install them after buying them.” Therefore, the instructions and support services themselves are also important to reduce purchasing concerns. <\/p>\n\n\n\n

3. The third picture: Strengthening the value of the ancient book study room through the sense of retro collection <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The third poster shows a DIY model with an ancient book collection theme. We further enhanced the retro feel and made the whole picture closer to a collector’s study rather than an ordinary product advertisement. <\/p>\n\n\n\n

The background adopts a dark brown study environment, with retro oil lamps, pocket watches, old books and dried flowers added to the right. These elements are not simply to decorate the picture, but to help the product establish a usage scenario: after consumers complete the model, they can place it on a desk, bookshelf, reading corner or collection cabinet. <\/p>\n\n\n\n

The product itself is located in the center right area, and through the action of the character holding a miniature globe, consumers’ attention is directed to the inside of the model. This action further conveys that \u201cmore than 300 parts need to be completed by hand\u201d. <\/p>\n\n\n\n

The copy on the left is more parametric than the previous two. We highlight information such as \u201c300+ parts\u201d, \u201c4\u20138 hours assembly time\u201d, \u201c14+ age recommendation\u201d and \u201cexquisite gift\u201d to allow consumers who are already interested in the product to further judge whether it is suitable for them. <\/p>\n\n\n\n

Adding a small “Free Shipping” label above the button also creates an additional incentive to purchase. <\/p>\n\n\n\n

From the perspective of information rhythm, the first one is responsible for attracting, the second one is responsible for building product awareness, and the third one begins to further solve consumers\u2019 questions about difficulty, time and applicable groups. In this way, the entire set of posters is not just a repetitive display of different models, but also a step-by-step push for consumers to complete their purchasing decisions. <\/p>\n\n\n\n

4. The fourth picture: establishing a clearer information hierarchy through the contrast between left and right light and dark <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The fourth “Estudio de Baco DIY” poster uses a different layout than the first three. <\/p>\n\n\n\n

We designed the left side as a light-colored area with a parchment texture, while the right side retained the dark classical study background. Such light and dark partitions can significantly improve the efficiency of information recognition while avoiding visual fatigue caused by multiple consecutive dark posters. <\/p>\n\n\n\n

The product is placed in the center of the picture, and the arc-shaped building, spiral staircase, bookshelf and warm lighting form a very strong visual focus. The first thing consumers see is the complete model. Then they look to the left to read the product name and four selling points, and then to the right to see the age, difficulty, assembly time and material information. <\/p>\n\n\n\n

The four badge-like icons on the left correspond to warm lighting, easy assembly, 300+ fine parts and gift attributes respectively. We did not use modern technological icons, but used retro linear graphics so that the functional information still conforms to the classical temperament of the entire set of products. <\/p>\n\n\n\n

In the lower right corner, a translucent dark parameter card is used to collect more rational purchasing information. This does not destroy the main body of the product, but also allows consumers to quickly compare the difficulty and time-consuming between different DIY kits. <\/p>\n\n\n\n

The core purpose of this page is to add the rational information needed for the “product detail page” while maintaining the story atmosphere. <\/p>\n\n\n\n

5. The fifth picture: Let the reading space become the visual climax of the entire series <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The fifth QIMENG reading space has a complex double-story building, stairs, bookshelf and reading area, so we did not add too many scene props, but actively left more space for the product itself. <\/p>\n\n\n\n

The model is located to the right of the center and occupies a larger area of the screen. Multiple internal LED light sources form a natural visual path that extends from the reading area on the first floor to the bookshelves on the second floor, allowing consumers to observe the structure of different areas of the product. <\/p>\n\n\n\n

The left side uses a large serif font to highlight the product name and arranges four core benefits into two rows, including LED lights, interactive DIY assembly, 300+ parts, and gift attributes for those aged 14+. <\/p>\n\n\n\n

Here we deliberately widen the font size gap between the title and the text. Shopee users often browse products on their mobile phones, and if all text is close in size, the information can easily get mixed up when scaled down. Therefore, the large title is responsible for establishing the theme, the medium-sized selling point is responsible for quick scanning, and the small-sized parameters play a supplementary role. <\/p>\n\n\n\n

A separate parameter card is set in the lower right corner to display age, number of parts, assembly time and difficulty rating. Even without reading the entire copy, consumers can quickly understand the product through icons and numbers. <\/p>\n\n\n\n

The use of books, wooden tables, and warm yellow lighting continues throughout the background so that the complex models still have enough of a premium feel without turning into a crowded toy display. <\/p>\n\n\n\n

6. Picture 6: Use fairy tale tree house to open up another kind of DIY product imagination <\/h2>\n\n\n\n
\"Shopee<\/figure>\n\n\n\n

The final treehouse DIY model is the most visually varied of the entire set of posters. <\/p>\n\n\n\n

The first five mainly revolve around retro libraries and study rooms, while the treehouse naturally has forest, moss, mushroom and fairy tale attributes. Therefore, we extended the main colors from dark brown to forest green, moss green and warm wood colors, adding a more obvious natural feeling while maintaining the retro temperament. <\/p>\n\n\n\n

The product still occupies the center of the frame and is very clearly outlined by the mass of moss and tree structures on top. The warm yellow lighting inside the model creates a warm and cold contrast with the green environment, allowing the treehouse to naturally stand out from the background. <\/p>\n\n\n\n

This one does not continue to use the traditional left text and right picture structure, but adds a design method similar to notebooks, Polaroid photos and story records. <\/p>\n\n\n\n

The lower left corner shows the details of the hedgehog afternoon tea inside the model, while the right side shows the secret library, tea party and parts of the model through multiple photos. This type of typography can convey a very important message: the value of DIY is not just to get a model in the end, but to continue to discover small details during the assembly process. <\/p>\n\n\n\n

We also added emotional messages such as “create, decorate, dream” to further shift the product from ordinary handmade models to parent-child, fairy tale lovers and gift consumption scenarios. <\/p>\n\n\n\n

The bottom shows the age, 350+ parts, 4\u20136 hours of assembly time, and difficulty level in a concentrated way, allowing the storytelling to ultimately return to clear purchase information. <\/p>","protected":false},"excerpt":{"rendered":"

Project overview The client is a cross-border ecommerce merchant specializing in DIY miniatures, bookstore decorations and creative handmade gifts. The products cover miniature libraries, retro taverns, reading spaces, fairy tale tree houses and other series. As Shopee stores gradually enrich their products, customers hope to enhance product recognition through more professional and unified visual design, […]<\/p>","protected":false},"author":1,"featured_media":14457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[99,72,81],"class_list":["post-15478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-ecommerce-homepage-design","tag-home-living","tag-shopee"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/comments?post=15478"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15478\/revisions"}],"predecessor-version":[{"id":15622,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15478\/revisions\/15622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/media\/14457"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/media?parent=15478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/categories?post=15478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/tags?post=15478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}