Bulk purchase discounts <\/li>\n<\/ul>\n\n\n\n Enhance product visual presentation <\/h4>\n\n\n\n
Using larger-sized product images allows customers to view materials, structures and details more clearly, improving the efficiency of purchasing decisions. <\/p>\n\n\n\n
Simplify purchasing decisions <\/h4>\n\n\n\n
Reduce irrelevant content and visual distractions while ensuring that the \u201cadd to cart\u201d or customer inquiry button is always highly visible. <\/p>\n\n\n\n
Design for wholesale purchasing behavior <\/h2>\n\n\n\n Lower the threshold for using navigation <\/h3>\n\n\n\n
Wholesale customers are often more focused on efficiency, so we focus on optimizing the website navigation experience. <\/p>\n\n\n\n
Keep your menu simple and structured <\/h4>\n\n\n\n
Help users quickly locate target products through clear classification logic. <\/p>\n\n\n\n
Reduce unnecessary clicks <\/h4>\n\n\n\n
Shorten the path from the home page to the product category and then to the product detail page. <\/p>\n\n\n\n
Keep page structure consistent <\/h4>\n\n\n\n
Allow users to quickly understand the page logic and operation methods when switching between different pages. <\/p>\n\n\n\n
Enhance user trust through design <\/h3>\n\n\n\n
Brand credibility is very important in wholesale transactions, so we reinforce it through multiple pages and content modules. <\/p>\n\n\n\n
Clear brand introduction and brand story <\/h4>\n\n\n\n
Help customers understand the corporate background, brand philosophy and business capabilities. <\/p>\n\n\n\n
Clear shipping and policies page <\/h4>\n\n\n\n
Allow customers to quickly understand logistics, payment and related policies before purchasing. <\/p>\n\n\n\n
Unified brand vision for the entire site <\/h4>\n\n\n\n
Establish a more professional brand image through consistent fonts, colors, typography, and image styles. <\/p>\n\n\n\n
Mobile experience optimization <\/h2>\n\n\n\n
More and more users will browse and purchase through mobile phones, so the mobile terminal is also an important design focus of this project. <\/p>\n\n\n\n
Responsive page layout <\/h3>\n\n\n\n
Ensure that mobile phones and tablet devices of different sizes can browse the page content normally. <\/p>\n\n\n\n
Navega\u00e7\u00e3o otimizada para toque <\/h3>\n\n\n\n
Optimize button size, menu structure and interactive area to make it easier for users to operate on mobile phones. <\/p>\n\n\n\n
Image adaptive optimization <\/h3>\n\n\n\n
Adjust the image display ratio according to different screen sizes to improve the browsing experience while ensuring visual effects. <\/p>\n\n\n\n
Our design process <\/h2>\n\n\n\n Preliminary research and competitive product analysis <\/h3>\n\n\n\n
Before the formal design, we analyzed multiple excellent Shopify wholesale malls to understand common design methods and user needs in the industry. <\/p>\n\n\n\n
Key research contents include: <\/p>\n\n\n\n
Excellent page layout <\/h4>\n\n\n\n
Analyze how different wholesale malls organize homepages, category pages and product detail pages. <\/p>\n\n\n\n
Effective visual hierarchy of information <\/h4>\n\n\n\n
Research how to let users quickly understand the most important information on the page. <\/p>\n\n\n\n
Problemas comuns enfrentados pelos usu\u00e1rios <\/h4>\n\n\n\n
Identify problems that wholesale users may encounter during the browsing, product selection and purchasing process. <\/p>\n\n\n\n
These findings ultimately helped us define the design direction for the entire project. <\/p>\n\n\n\n
Wireframes and website structure planning <\/h3>\n\n\n\n
Before entering the formal visual design, we first sort out the page content and user path through wireframes. <\/p>\n\n\n\n
Plan user browsing paths <\/h4>\n\n\n\n
Clarify the complete process for users to enter the category page, product page and final order from the home page. <\/p>\n\n\n\n
Determine content location <\/h4>\n\n\n\n
Plan in advance the order in which content such as titles, products, benefits, reviews, and action buttons will be displayed. <\/p>\n\n\n\n
Make sure the page is logically coherent <\/h4>\n\n\n\n
Maintain a unified structure and browsing logic between different pages. <\/p>\n\n\n\n
Visual design execution <\/h3>\n\n\n\n
After determining the wireframe structure, we further transformed it into a complete visual design. <\/p>\n\n\n\n
Unified font specification <\/h4>\n\n\n\n
Establish a consistent system of fonts, font sizes, and text hierarchy. <\/p>\n\n\n\n
Develop a coordinated color scheme <\/h4>\n\n\n\n
Choose a page color that is consistent with your brand positioning. <\/p>\n\n\n\n
Design reusable modules <\/h4>\n\n\n\n
Improve overall website consistency with unified product cards, header modules, buttons, and content components. <\/p>\n\n\n\n
This design method not only ensures the visual unity of the current website, but also provides a better expansion foundation for subsequent new products, categories, and pages. <\/p>","protected":false},"excerpt":{"rendered":"
Project overview Everful Wholesale is a jewelry wholesale brand targeting wholesale buyers, dealers and small and medium-sized enterprise customers. As the number of products and overseas business continue to grow, the original online display method can no longer meet the needs of bulk purchasing users for product search efficiency, price information, purchasing policies and brand […]<\/p>","protected":false},"author":1,"featured_media":14236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[84,74,97],"class_list":["post-15448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-jewelry","tag-shopify","tag-website-ui-design"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/comments?post=15448"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15448\/revisions"}],"predecessor-version":[{"id":15592,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/posts\/15448\/revisions\/15592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/media\/14236"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/media?parent=15448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/categories?post=15448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/pt\/wp-json\/wp\/v2\/tags?post=15448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}