The homepage is an important page for establishing the first impression of the brand on the entire website. <\/p>\n\n\n\n
For industrial technology companies, the homepage of the website needs to convey several important messages at the same time: <\/p>\n\n\n\n
Reliability <\/h4>\n\n\n\n Let users feel that the company has mature and stable industrial equipment and service capabilities. <\/p>\n\n\n\n
Engineering professional capabilities <\/h4>\n\n\n\n Demonstrate the company’s technical and engineering capabilities through equipment, application scenarios and content. <\/p>\n\n\n\n
Innovation ability <\/h4>\n\n\n\n Convey the image of the company’s continuous innovation through modern visual expression and brand content. <\/p>\n\n\n\n
Home Hero First Screen Design <\/h3>\n\n\n\n The first screen of the homepage mainly includes: <\/p>\n\n\n\n
Large size industrial machinery vision <\/h4>\n\n\n\n Use pictures of large machinery and equipment as visual subjects to quickly establish industrial brand attributes. <\/p>\n\n\n\n
Concise and powerful core title <\/h4>\n\n\n\n Emphasize equipment performance and corporate values through brief brand messages. <\/p>\n\n\n\n
Reduce redundant text <\/h4>\n\n\n\n Avoid too much complex content on the first screen so users can quickly understand the brand positioning. <\/p>\n\n\n\n
This kind of design method allows visitors to understand the business and brand positioning of the company in a very short time after entering the website. <\/p>\n\n\n\n
Big visual narrative design <\/h2>\n\n\n\n Strengthen your brand impression with high-quality industrial images <\/h3>\n\n\n\n Large industrial machinery itself has a strong visual impact, so in the design, we did not use a lot of text to explain the equipment, but paid more attention to the combination of high-quality industrial photography and concise information. <\/p>\n\n\n\n
By pairing large-size images with short copy, the entire website can have: <\/p>\n\n\n\n
Professional sense <\/h4>\n\n\n\n Highlight the mature and reliable brand image of industrial enterprises. <\/p>\n\n\n\n
visual impact <\/h4>\n\n\n\n Use large-scale machinery and real application scenarios to enhance page expression. <\/p>\n\n\n\n
legibility <\/h4>\n\n\n\n Make it easier for users to navigate the page by reducing complex content. <\/p>\n\n\n\n
The result is an industrial website experience that is professional but not too heavy. <\/p>\n\n\n\n
Highlight core industrial processes <\/h2>\n\n\n\n Visually demonstrate the company\u2019s core competencies <\/h3>\n\n\n\n One of the important design modules on the homepage is a visual display of the company’s main industrial processing processes. <\/p>\n\n\n\n
\uc608\ub97c \ub4e4\uc5b4: <\/p>\n\n\n\n
Shredding broken <\/h4>\n\n\n\n Demonstrate the material crushing and pre-processing process. <\/p>\n\n\n\n
Screening <\/h4>\n\n\n\n Demonstrate the screening and sorting process of different materials. <\/p>\n\n\n\n
Separation Sorting <\/h4>\n\n\n\n Demonstrate industrial material separation and recycling processes. <\/p>\n\n\n\n
Each industrial process is represented by individual picture cards. <\/p>\n\n\n\n
The main function of process cards <\/h3>\n\n\n\n Help users understand enterprise capabilities <\/h4>\n\n\n\n Let users quickly understand what industrial processing technologies the company can provide. <\/p>\n\n\n\n
Provide quick product entry <\/h4>\n\n\n\n Each process card can also serve as a navigation entry into related product categories. <\/p>\n\n\n\n
Create a clear page structure <\/h4>\n\n\n\n Make complex industrial processes more intuitive through modular grid layout. <\/p>\n\n\n\n
This visual content structure can help visitors quickly understand the relationship between different technologies and how these devices work together to form a complete recycling ecosystem. <\/p>\n\n\n\n
Modular content block design <\/h2>\n\n\n\n Why WordPress Websites Need Modular Design <\/h3>\n\n\n\n Modular page structure is one of the important design strategies in this project. <\/p>\n\n\n\n
Instead of designing a completely different layout for each page, we established a system of content modules that can be reused. <\/p>\n\n\n\n
Doing this will save the client’s internal team from having to design from scratch each time they create a new page in the future. <\/p>\n\n\n\n
Common modular content blocks <\/h3>\n\n\n\n Product feature highlights <\/h4>\n\n\n\n Used to demonstrate the important functions, performance and core benefits of the device. <\/p>\n\n\n\n
Solution Description <\/h4>\n\n\n\n Used to introduce solutions in different industrial scenarios. <\/p>\n\n\n\n
Mechanical equipment display <\/h4>\n\n\n\n Highlight key equipment through product pictures and brief introductions. <\/p>\n\n\n\n
Industry application <\/h4>\n\n\n\n Show specific applications of products in different industries. <\/p>\n\n\n\n
News & Updates <\/h4>\n\n\n\n For corporate news, industry information and content updates. <\/p>\n\n\n\n
By establishing a unified module system, the efficiency of subsequent content updates on the website can be significantly improved while maintaining visual consistency between different pages. <\/p>\n\n\n\n
Product display module design <\/h2>\n\n\n\n Clearly display industrial equipment <\/h3>\n\n\n\n Industrial equipment websites usually need to display a large number of mechanical products at the same time. If the layout design is too complex, it can easily cause visual congestion. <\/p>\n\n\n\n
Therefore, we designed a clearer product display layout for machinery and equipment. <\/p>\n\n\n\n
Each product module mainly includes: <\/p>\n\n\n\n
Standout product images <\/h4>\n\n\n\n Use larger device images to allow users to quickly identify the product. <\/p>\n\n\n\n
short product introduction <\/h4>\n\n\n\n Describe the core purpose and features of the device through concise text. <\/p>\n\n\n\n
Product details entrance <\/h4>\n\n\n\n Provide clear links to guide users to continue viewing detailed product information. <\/p>\n\n\n\n
This layout allows each device to get enough visual attention without making the entire page look cluttered. <\/p>\n\n\n\n
Integrate brand concepts into website layout <\/h2>\n\n\n\n Turn waste into value <\/h3>\n\n\n\n Industrial environmental protection technology companies usually not only sell machinery and equipment, but also undertake a broader mission of environmental protection and sustainable development. <\/p>\n\n\n\n
Therefore, in the website design, we added content modules related to the company’s environmental protection concept. <\/p>\n\n\n\n
These areas mainly combine: <\/p>\n\n\n\n
Emotional scene pictures <\/h4>\n\n\n\n The brand concept is conveyed through natural environment, recycling and eco-related visuals. <\/p>\n\n\n\n
short mission statement <\/h4>\n\n\n\n Use concise text to introduce the company’s value in environmental protection and sustainable development. <\/p>\n\n\n\n
Clear action buttons <\/h4>\n\n\n\n Guide users to learn more about the company’s solutions, technical capabilities or brand concepts. <\/p>\n\n\n\n
Through such a brand narrative, cold industrial machinery can no longer be just the equipment itself, but an important solution for promoting environmental protection and resource recycling. <\/p>\n\n\n\n
Balancing industrial and natural vision <\/h2>\n\n\n\n Delivering industrial strength and environmental responsibility at the same time <\/h3>\n\n\n\n The core message of the brand emphasizes sustainable development, so in the visual design, we did not only use large industrial machinery. <\/p>\n\n\n\n
Instead, we created a balance between visuals of heavy equipment and images of natural environments. <\/p>\n\n\n\n
Common visual content includes: <\/p>\n\n\n\n
Soil and compost scene <\/h4>\n\n\n\n Reflect the value of resource reuse after waste treatment. <\/p>\n\n\n\n
Forests and natural landscapes <\/h4>\n\n\n\n Strengthen the brand’s environmental attributes and sustainable development concepts. <\/p>\n\n\n\n
recycling process <\/h4>\n\n\n\n Demonstrate how enterprise technology can participate in resource recovery and recycling. <\/p>\n\n\n\n
This visual strategy of contrasting industry and nature can, on the one hand, convey the company’s strong industrial equipment strength, and on the other hand, it can also reflect the company’s responsibility for environmental protection, circular economy and sustainable development. <\/p>","protected":false},"excerpt":{"rendered":"
Project overview The client of this project is a company that focuses on industrial products and professional solutions. It hopes to further enhance its brand image through the brand website and more clearly demonstrate its corporate strength, product system and service capabilities to overseas customers. When the customer came to us, there was still room […]<\/p>","protected":false},"author":1,"featured_media":14176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[93,97,59],"class_list":["post-15439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-industrial-machinery","tag-website-ui-design","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/posts\/15439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/comments?post=15439"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/posts\/15439\/revisions"}],"predecessor-version":[{"id":15583,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/posts\/15439\/revisions\/15583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/media\/14176"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/media?parent=15439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/categories?post=15439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/ko\/wp-json\/wp\/v2\/tags?post=15439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}