<\/video><\/figure>\n\n\n\n Our WordPress page design process <\/h2>\n\n\n\n Step 1: Plan your information architecture <\/h3>\n\n\n\n Before starting the visual design, we first sort out the user’s browsing path in the website. <\/p>\n\n\n\n
\u79c1\u305f\u3061\u306f\u6b21\u306e\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059: <\/p>\n\n\n\n
What is the first thing a first-time visitor to your website needs to see?
Ultimately, we established a clear hierarchy of website information: <\/p>\n\n\n\n
Home Page \u2192 Building Category Trust \u2192 Product Awareness and Education \u2192 Eliminating Purchase Concerns <\/p>\n\n\n\n
By clarifying this structure upfront, every subsequent design decision can be centered around clear user goals. <\/p>\n\n\n\n
Step Two: Home Page Design Strategy <\/h3>\n\n\n\n First screen visual hierarchy <\/strong><\/p>\n\n\n\n The homepage above the fold is crucial in shaping users\u2019 first impression of your brand. We avoid complex and crowded visual expressions and focus on the following aspects: <\/p>\n\n\n\n
Core titles that highlight product quality and authenticity
Our goal is not to let users buy immediately after entering the website, but to first attract users to continue exploring the brand and products through visuals and content. <\/p>\n\n\n\n
Build trust without adding visual burden <\/strong><\/p>\n\n\n\n Rather than heavily using certification badges, pop-ups, and promotional prompts, we integrate trust information into the page layout more naturally, including: <\/p>\n\n\n\n
Safeguarding information presented in a low-key manner
This approach can enhance user confidence without destroying the overall browsing immersion of the page. <\/p>\n\n\n\n
Step Three: Category Page Design – Improve Clarity and Browsing Control <\/h3>\n\n\n\n Product category pages often directly affect whether users are willing to continue browsing the website. <\/p>\n\n\n\n
Unified product grid and visual specifications <\/strong><\/p>\n\n\n\n We have unified planning for the product list, including: <\/p>\n\n\n\n
Uniform product image proportions
Such a design can help users quickly browse products and compare and choose without increasing cognitive load. <\/p>\n\n\n\n
Simplify filtering logic <\/strong><\/p>\n\n\n\n Instead of stacking too many filters, we prioritize retaining the important attributes that users really care about. <\/p>\n\n\n\n
By streamlining the filtering dimensions, selection difficulties can be reduced, allowing users to find products that meet their needs more quickly. <\/p>\n\n\n\n
Step 4: Design product detail page that takes into account product education and purchase trust <\/h3>\n\n\n\n<\/video><\/figure>\n\n\n\n For products that require a long decision-making cycle, the product detail page is usually the most obvious link for users to hesitate. <\/p>\n\n\n\n
Structured information reading process <\/strong><\/p>\n\n\n\n Each product product detail page follows a unified order of information display: <\/p>\n\n\n\n
Core product pictures and product names
This content sequence is in line with the natural decision-making logic of users when learning about unfamiliar products, and can help users gradually complete the process from understanding the product to building purchase confidence. <\/p>\n\n\n\n
Visual narrative with pictures as the core <\/strong><\/p>\n\n\n\n Images play an important role in conveying the authenticity and quality of craftsmanship of a product. Therefore, we give pictures more sufficient display space in the page design so that they can: <\/p>\n\n\n\n
Maintain sufficient visual white space
Textual content is primarily used to supplement image information rather than compete with visual elements for attention. <\/p>\n\n\n\n
Visual language and brand tone <\/strong><\/h4>\n\n\n\n Color and font selection <\/p>\n\n\n\n
We chose a more restrained overall color palette to meet the following needs: <\/p>\n\n\n\n
Stay emotionally neutral and comfortable
Font design focuses on both readability and brand trust. The title needs to project professionalism and authority, while the body copy remains calm, clear, and easy to read. <\/p>\n\n\n\n
Avoid excessive visual stimulation <\/p>\n\n\n\n
Many similar websites make extensive use of strong contrast, highly saturated colors, and oppressive visual expressions. <\/p>\n\n\n\n
In this project, we intentionally adopted the opposite design approach: <\/p>\n\n\n\n
Reduce the number of accent colors
This more restrained visual approach helps strengthen brand trust and keeps users\u2019 attention focused on the product quality and core message itself. <\/p>","protected":false},"excerpt":{"rendered":"
Project overview Joy Love Dolls is a brand that focuses on high-fidelity adult lifestyle products. The products emphasize authentic texture, craftsmanship quality and private shopping experience. With the development of the brand, the original website gradually became difficult to meet business needs in terms of product classification, visual unity, user trust and purchase path. Therefore, the customer came to AIRSANG and hoped to redesign and design a more professional and conversion-capable WordPress e-commerce website. The focus of the project includes the visual upgrade of the homepage, optimization of product classification and screening, sorting out the information structure of the product detail page, and the reasonable presentation of trusted content such […]<\/p>","protected":false},"author":1,"featured_media":13937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[70,74,97],"class_list":["post-15405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-adult-products","tag-shopify","tag-website-ui-design"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/posts\/15405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/comments?post=15405"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/posts\/15405\/revisions"}],"predecessor-version":[{"id":15549,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/posts\/15405\/revisions\/15549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/media?parent=15405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/categories?post=15405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/ja\/wp-json\/wp\/v2\/tags?post=15405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}