{"id":6733,"date":"2026-01-15T09:54:02","date_gmt":"2026-01-15T09:54:02","guid":{"rendered":"https:\/\/www.airsang.com\/?p=6733"},"modified":"2026-01-15T09:54:58","modified_gmt":"2026-01-15T09:54:58","slug":"etsy-vs-shopify-which-platform-is-best","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/fr\/etsy-vs-shopify-which-platform-is-best\/","title":{"rendered":"Etsy vs Shopify: Which Platform Is Best?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-1024x576.png\" alt=\"Etsy vs Shopify: Which Platform Is Best?\" class=\"wp-image-6734\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-1024x576.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-300x169.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-768x432.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-18x10.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-1000x563.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166-10x6.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-166.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Choosing the right eCommerce platform is one of the most important decisions for anyone starting or scaling an online business. Two of the most frequently compared options are <strong><a href=\"https:\/\/www.Etsy.com\" target=\"_blank\" rel=\"noopener\">Etsy<\/a><\/strong> et <strong><a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noopener\">Shopify<\/a><\/strong>.<\/p>\n\n\n\n<p>At first glance, both allow you to sell products online. But beneath the surface, they serve very different purposes, audiences, and long-term business goals.<\/p>\n\n\n\n<p>This guide breaks down Etsy vs Shopify in a practical, easy-to-understand way\u2014helping you decide which platform aligns best with your product type, brand vision, budget, and growth strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Core Difference: Marketplace vs Independent Store<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"500\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167.png\" alt=\"Etsy vs Shopify: Which Platform Is Best?-Understanding the Core Difference: Marketplace vs Independent Store\" class=\"wp-image-6735\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167.png 860w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167-300x174.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167-768x447.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167-18x10.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-167-10x6.png 10w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p>The most important distinction in the etsy vs shopify comparison lies in how each platform operates.<\/p>\n\n\n\n<p>Etsy is a marketplace. Shopify is a store-building system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy: Selling Inside an Existing Marketplace<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-1024x605.png\" alt=\"Etsy vs Shopify: Which Platform Is Best?-Etsy: Selling Inside an Existing Marketplace\" class=\"wp-image-6736\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-1024x605.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-300x177.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-768x454.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-1536x908.png 1536w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-18x12.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-1000x591.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168-10x6.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-168.png 1908w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Etsy functions like a digital craft fair. When you open an Etsy shop, you are placing your products inside a platform that already attracts millions of buyers looking for handmade, vintage, and creative goods.<\/p>\n\n\n\n<p>Etsy handles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built-in traffic<\/li>\n\n\n\n<li>Search visibility inside the marketplace<\/li>\n\n\n\n<li>A familiar checkout experience for buyers<\/li>\n<\/ul>\n\n\n\n<p>In return, you agree to follow Etsy\u2019s rules, pay listing and transaction fees, and compete directly with similar sellers on the same platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify: Building Your Own Branded Store<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-1024x538.png\" alt=\"Etsy vs Shopify: Which Platform Is Best?-Shopify: Building Your Own Branded Store\" class=\"wp-image-6737\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-1024x538.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-300x158.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-768x403.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-18x9.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-1000x525.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169-10x5.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-169.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Shopify works very differently. Instead of joining a marketplace, you create your own standalone website.<\/p>\n\n\n\n<p>With Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You control your domain and brand identity<\/li>\n\n\n\n<li>You decide how products are presented<\/li>\n\n\n\n<li>You own the customer relationship<\/li>\n<\/ul>\n\n\n\n<p>However, Shopify does not provide automatic traffic. Marketing, branding, and growth are fully in your hands.<\/p>\n\n\n\n<p>This fundamental difference shapes nearly every other comparison point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ease of Setup: Which Is Faster to Launch?<\/h2>\n\n\n\n<p>When evaluating etsy vs shopify, setup speed is often a deciding factor\u2014especially for beginners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy Setup Experience<\/h3>\n\n\n\n<p>Etsy is designed for speed and simplicity. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an account<\/li>\n\n\n\n<li>Upload product photos<\/li>\n\n\n\n<li>Write descriptions<\/li>\n\n\n\n<li>Set prices<\/li>\n<\/ul>\n\n\n\n<p>All within a few hours.<\/p>\n\n\n\n<p>There is no need to think about hosting, themes, or site structure. Etsy guides you step by step, making it ideal for first-time sellers testing a product idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify Setup Experience<\/h3>\n\n\n\n<p>Shopify requires more decisions upfront:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing a theme<\/li>\n\n\n\n<li>Structuring collections<\/li>\n\n\n\n<li>Setting navigation<\/li>\n\n\n\n<li>Connecting a domain<\/li>\n<\/ul>\n\n\n\n<p>While Shopify is still beginner-friendly, it assumes you are building a real brand\u2014not just listing products.<\/p>\n\n\n\n<p>The trade-off is flexibility. Shopify takes longer to set up, but gives you full control from day one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design and Branding: Control vs Consistency<\/h2>\n\n\n\n<p>Design freedom is one of the clearest contrasts in <strong>etsy vs shopify<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy Design Limitations<\/h3>\n\n\n\n<p>Etsy stores all look similar. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload a banner<\/li>\n\n\n\n<li>Add a logo<\/li>\n\n\n\n<li>Customize your shop description<\/li>\n<\/ul>\n\n\n\n<p>But the overall layout, checkout flow, and product page structure are fixed.<\/p>\n\n\n\n<p>This consistency helps buyers trust the platform, but it limits brand differentiation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify Design Freedom<\/h3>\n\n\n\n<p>Shopify offers extensive customization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Themes with different layouts<\/li>\n\n\n\n<li>Custom fonts and color palettes<\/li>\n\n\n\n<li>Advanced product pages<\/li>\n\n\n\n<li>Branded checkout experiences<\/li>\n<\/ul>\n\n\n\n<p>For sellers who care about storytelling, visual identity, and long-term brand value, Shopify is unmatched.<\/p>\n\n\n\n<p>This is especially important for cross-border sellers trying to build trust with international customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fees and Costs: Short-Term vs Long-Term Thinking<\/h2>\n\n\n\n<p>Cost structure is often misunderstood in the etsy vs shopify debate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy Fees Explained<\/h3>\n\n\n\n<p>Etsy charges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listing fee per product<\/li>\n\n\n\n<li>Transaction fee on each sale<\/li>\n\n\n\n<li>Payment processing fee<\/li>\n<\/ul>\n\n\n\n<p>While there is no monthly subscription, fees add up quickly as sales increase.<\/p>\n\n\n\n<p>Etsy works well for low-volume sellers, but becomes expensive at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify Costs Explained<\/h3>\n\n\n\n<p>Shopify uses a subscription model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly plan fee<\/li>\n\n\n\n<li>frais de traitement des paiements<\/li>\n<\/ul>\n\n\n\n<p>While the upfront cost is higher, Shopify does not charge per-listing fees, and transaction costs are often lower at scale.<\/p>\n\n\n\n<p>For growing businesses, Shopify becomes more predictable and cost-efficient over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Traffic and Marketing: Built-In vs Self-Driven<\/h2>\n\n\n\n<p>Traffic strategy is a major decision point in etsy vs shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy\u2019s Built-In Traffic<\/h3>\n\n\n\n<p>Etsy brings buyers to you. Many shoppers visit Etsy with purchase intent, searching directly for products.<\/p>\n\n\n\n<p>This reduces marketing pressure, but creates competition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Similar products appear side by side<\/li>\n\n\n\n<li>Price competition is intense<\/li>\n\n\n\n<li>Etsy controls search visibility<\/li>\n<\/ul>\n\n\n\n<p>You benefit from the platform\u2014but you don\u2019t own the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify\u2019s Independent Traffic Model<\/h3>\n\n\n\n<p>Shopify requires you to generate traffic through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO<\/li>\n\n\n\n<li>Publicit\u00e9s payantes<\/li>\n\n\n\n<li>R\u00e9seaux sociaux<\/li>\n\n\n\n<li>Email marketing<\/li>\n<\/ul>\n\n\n\n<p>This is more work, but it builds long-term assets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer lists<\/li>\n\n\n\n<li>Retargeting data<\/li>\n\n\n\n<li>Brand recognition<\/li>\n<\/ul>\n\n\n\n<p>For businesses thinking beyond short-term sales, Shopify offers more strategic value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Types: What Sells Best on Each Platform?<\/h2>\n\n\n\n<p>The etsy vs shopify choice is heavily influenced by what you sell.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Products That Perform Well on Etsy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handmade goods<\/li>\n\n\n\n<li>Personalized items<\/li>\n\n\n\n<li>Crafts and art<\/li>\n\n\n\n<li>Vintage products<\/li>\n<\/ul>\n\n\n\n<p>Etsy buyers expect creativity and uniqueness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Products That Perform Well on Shopify<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded consumer goods<\/li>\n\n\n\n<li>Scalable product lines<\/li>\n\n\n\n<li>Dropshipping products<\/li>\n\n\n\n<li>Cross-border DTC brands<\/li>\n<\/ul>\n\n\n\n<p>Shopify excels when brand positioning and scale matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Ownership and Data Control<\/h2>\n\n\n\n<p>This is one of the most critical\u2014but often overlooked\u2014differences in etsy vs shopify.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etsy\u2019s Data Restrictions<\/h3>\n\n\n\n<p>Etsy controls customer relationships. You get limited access to buyer data, and cannot freely market to past customers outside the platform.<\/p>\n\n\n\n<p>If Etsy changes policies or suspends your shop, your business can disappear overnight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shopify\u2019s Ownership Advantage<\/h3>\n\n\n\n<p>With Shopify, you own:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer emails<\/li>\n\n\n\n<li>Purchase history<\/li>\n\n\n\n<li>Analytics data<\/li>\n<\/ul>\n\n\n\n<p>This enables long-term growth strategies like CRM, loyalty programs, and personalized marketing.<\/p>\n\n\n\n<p>For serious sellers, ownership equals stability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9volutivit\u00e9 et croissance \u00e0 long terme<\/h2>\n\n\n\n<p>When thinking long-term, etsy vs shopify becomes a question of vision.<\/p>\n\n\n\n<p>Etsy est excellent pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Side hustles<\/li>\n\n\n\n<li>Tester des id\u00e9es de produits<\/li>\n\n\n\n<li>Small creative businesses<\/li>\n<\/ul>\n\n\n\n<p>Shopify is designed for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand building<\/li>\n\n\n\n<li>International expansion<\/li>\n\n\n\n<li>Multi-channel selling<\/li>\n\n\n\n<li>\u00c9volutivit\u00e9 \u00e0 long terme<\/li>\n<\/ul>\n\n\n\n<p>Many successful sellers start on Etsy, then transition to Shopify once they validate demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can You Use Both Etsy and Shopify Together?<\/h2>\n\n\n\n<p>Yes\u2014and many businesses do.<\/p>\n\n\n\n<p>A common strategy is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use Etsy to access marketplace traffic<\/li>\n\n\n\n<li>Use Shopify to build an independent brand<\/li>\n<\/ul>\n\n\n\n<p>Etsy becomes a customer acquisition channel, while Shopify becomes the brand hub.<\/p>\n\n\n\n<p>This hybrid approach reduces risk and maximizes reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Verdict: Etsy vs Shopify\u2014Which Should You Choose?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-1024x688.png\" alt=\"Etsy vs Shopify: Which Platform Is Best?-Final Verdict: Etsy vs Shopify\u2014Which Should You Choose?\" class=\"wp-image-6738\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-1024x688.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-300x202.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-768x516.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-18x12.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-1000x672.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170-10x7.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/01\/image-170.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There is no universal winner in etsy vs shopify. The right choice depends on your goals.<\/p>\n\n\n\n<p>Choose Etsy if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want fast setup<\/li>\n\n\n\n<li>You sell handmade or creative products<\/li>\n\n\n\n<li>You prefer built-in traffic<\/li>\n<\/ul>\n\n\n\n<p>Choose Shopify if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want brand control<\/li>\n\n\n\n<li>You plan to scale globally<\/li>\n\n\n\n<li>You value long-term business ownership<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How AIRSANG Helps Sellers Make the Right Choice<\/h2>\n\n\n\n<p>Au <strong><a href=\"https:\/\/www.airsang.com\/fr\/\">AIRSANG<\/a><\/strong>, we work specifically with cross-border sellers navigating decisions like <strong><a href=\"https:\/\/www.Etsy.com\" target=\"_blank\" rel=\"noopener\">etsy<\/a><\/strong> contre <strong><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">shopify<\/a><\/strong>.<\/p>\n\n\n\n<p>We help businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the right platform based on goals<\/li>\n\n\n\n<li>Design conversion-focused Shopify stores<\/li>\n\n\n\n<li>Build scalable, brand-driven websites<\/li>\n\n\n\n<li>Optimize for international markets<\/li>\n<\/ul>\n\n\n\n<p>Whether you are starting on Etsy, moving to Shopify, or running both together, we specialize in cross-border strategy and professional website design.<\/p>\n\n\n\n<p>If you\u2019re serious about building a sustainable global business\u2014not just opening a store\u2014we\u2019re here to help you do it the right way.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing the right eCommerce platform is one of the most important decisions for anyone starting or scaling an online business. Two of the most frequently&#8230;<\/p>","protected":false},"author":2,"featured_media":6738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,1],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","category-web-knowledge"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/6733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/comments?post=6733"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/6733\/revisions"}],"predecessor-version":[{"id":6739,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/6733\/revisions\/6739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/media\/6738"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/media?parent=6733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/categories?post=6733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/tags?post=6733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}