{"id":15381,"date":"2026-03-24T04:59:58","date_gmt":"2026-03-24T04:59:58","guid":{"rendered":"https:\/\/www.airsang.com\/?p=15381"},"modified":"2026-10-17T16:19:47","modified_gmt":"2026-10-17T16:19:47","slug":"website-launch-checklist-domains-content-forms-and-search-visibility","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/fr\/website-launch-checklist-domains-content-forms-and-search-visibility\/","title":{"rendered":"Website Launch Checklist: Domains, Content, Forms, and Search Visibility"},"content":{"rendered":"

When a brand website is ready to go online, the most easily missed thing is not the page color, but whether visitors can open the correct website, find reliable information, and successfully send customer inquiries to the person in charge. The following checklist before launching a brand website is suitable for use by business leaders, marketers and website development teams. It divides matters into three levels: “must pass before going online”, “review on the day of going online” and “continuous observation after going online”. Please save screenshots or test notes for each item rather than just saying “should be fine” in a meeting. <\/p>\n

1. First confirm the access entrance: domain name, HTTPS and jump <\/h2>\n

Open the official domain name once on the mobile phone network and once on the computer network, and enter the addresses with www, without www, http and https respectively. Select an official version and other entries should jump to it; browsers should not display certificate warnings. Then enter the main page from the navigation, footer and an external sharing link to see if it falls into the expected position. What needs to be checked here is the actual access path. You cannot just check “SSL is enabled” in the background. <\/p>\n

When revising the old site, you should also list the most important old URLs, map each old page to the relevant new page, and test jumps one by one; do not direct all old links to the homepage. Existing website scope and migration responsibilities can be combined with our Website revision quotation and acceptance list <\/a> Confirm together. If a new website needs to choose a CMS, plug-ins and servers, maintenance responsibilities should be clearly defined before going online. The relevant background can be found at Enterprise website platform selection guide <\/a>\u3002<\/p>\n

\"Domain
Confirm four entrances to import the official website <\/figcaption><\/figure>\n

2. Check the content page by page, not just the homepage <\/h2>\n

Randomly check at least the homepage, main service or product page, about us, contact page, privacy page and one article. Check whether the page title describes the content, whether the navigation can find key pages, whether the contact information is consistent, and whether the image alternative text can convey the information. Product parameters, delivery scope, certifications and customer names must be confirmed by the business leader; numbers or promises without evidence should not be retained due to rush to go online. On the mobile phone, you need to actually read the text and click the buttons to confirm that the form will not be squeezed out of the page and the form will not be covered by floating elements. <\/p>\n

Check if the page is available with real tasks <\/h3>\n

Don\u2019t mistake \u201chaving content\u201d for \u201cbeing able to complete the task.\u201d Please ask a colleague who is not involved in website development to complete three actions: find the target product, determine whether it is suitable, and find the contact or customer inquiry entry. Note where he pauses and fix the copy, hierarchy, or buttons. W3C Page structure tutorial <\/a> Explains the importance of a clear title structure; it can serve as a basis for checks, but a single check does not mean that the entire site has passed the accessibility compliance assessment. <\/p>\n

3. Go through the customer inquiry link completely <\/h2>\n

The form must be submitted from a public page by a non-logged-in tester. First try to fill in normally, then deliberately leave required fields blank, enter an unformatted email address, and check whether the error message is clear. After the submission is successful, the confirmation page will display a clear receipt, and the notification email will go to the correct mailbox. This test record can also be found in the customer relationship system or work order; finally, the receiving personnel will be asked to reply once to verify the round-trip link. The test record should include the page URL, submission time, test email, time when the notification was received, and the person responsible for troubleshooting. Personal information must be concealed in the formal report. <\/p>\n

If the site is intended for overseas visitors, at least double-check button, field, and phone formatting in mobile phone widths common in your target market. Form fields should have visible labels, don\u2019t just use placeholder hints inside input boxes instead. For specific methods, please refer to W3C WAI Form tag tutorial <\/a> . Any “submission successful” animation is not a substitute for actual delivery verification. <\/p>\n

\"Customer
If the submission is successful, you still need to check the actual delivery. <\/figcaption><\/figure>\n

4. Give search engines a chance to discover the page <\/h2>\n

Before going online, check that the official page does not mistakenly set noindex, and that robots.txt does not mistakenly block directories that should be made public; open the XML site map, confirm that the main URL listed is the official domain name, return to normal, and point to an accessible page. Google Search Console can submit sitemaps and check URLs, but “submitted”, “discovered”, “crawled” and “included” are different states. Google’s Sitemap Description <\/a> To be clear, submission does not guarantee crawling or inclusion. Don’t promise customers that “it will be included on the day it goes online.” <\/p>\n

At the same time, check the canonical URL, internal links and navigation of the page to prevent the official version and the test version from pointing to each other. If the search platform has not yet been verified, record the person in charge, verification method and estimated completion time. Do not fill in “Submitted” in the acceptance form. Other search platforms must also verify the actual receipts from their respective backends and cannot use Google’s status as a substitute. <\/p>\n

5. Use one form to hand over responsibilities and pass evidence <\/h2>\n

The form below can be copied directly into the project acceptance record. The passing standards should be agreed upon by both parties of the project before going online; the test actions in the example are not the test results of the current airsang.cn. <\/p>\n

\n\n\n\n\n\n\n\n\n
Brand website online acceptance responsibility form (example) <\/caption>\n
stage <\/th>\n Check action <\/th>\n through evidence <\/th>\n Recommended person in charge <\/th>\n<\/tr>\n<\/thead>\n
Before going online <\/th>\n Test the official domain name and main redirect <\/td>\n Address and status screenshots, problem list <\/td>\n Development manager <\/td>\n<\/tr>\n
Before going online <\/th>\n Anonymous visitors submit and receive customer inquiries <\/td>\n Form receipt, receipt record <\/td>\n Marketing and Sales <\/td>\n<\/tr>\n
On the day of going online <\/th>\n Review noindex, sitemap, and important pages <\/td>\n Actual URL and platform receipt <\/td>\n SEO\/Operation and Maintenance <\/td>\n<\/tr>\n
After going online <\/th>\n Review 404, customer inquiry and index status <\/td>\n Save monitoring records by date <\/td>\n Operations Manager <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\"Phased
Record actions passed by evidence holder and review time <\/figcaption><\/figure>\n

6. What else should you watch 24 hours and 7 days after going online? <\/h2>\n

24 hours after the official release, complete a form test again from the public entrance to check key pages, navigation and mobile layout; check whether emails are filtered and whether the analysis tool records the correct page. Check 404, abnormal jumps and search platform crawling tips on a daily basis within seven days, and assign each issue to a specific person in charge. The time for search inclusion is not determined by the list, the focus is on recording status changes and handling real errors. <\/p>\n

Conclusion: Make “can go online” a verifiable judgment <\/h2>\n

An effective pre-launch checklist is not a dozen check boxes that no one is responsible for, but a combination of “actions, passing evidence, responsible persons and review time”. First ensure access, content and customer inquiry, then check the search results, and continue to observe after publishing. If your team is preparing a new site, you can bring the current site or test site URL, main page list, and form reception method to work with AIRSANG to define the scope of online acceptance. You can also read it first when the budget has not yet been determined. brand websitewebsite development cost and budget breakdown <\/a> , and then decide which inspections will be undertaken internally and which ones will be handed over to service providers. <\/p>","protected":false},"excerpt":{"rendered":"

What should I check before launching a new brand website? Use this list to check the domain name and redirects, page content, customer inquiry form, mobile terminal, site map and verification records after going online to reduce omissions. <\/p>","protected":false},"author":1,"featured_media":13798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-15381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/15381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/comments?post=15381"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/15381\/revisions"}],"predecessor-version":[{"id":15525,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/posts\/15381\/revisions\/15525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/media\/13798"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/media?parent=15381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/categories?post=15381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/fr\/wp-json\/wp\/v2\/tags?post=15381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}