{"id":15446,"date":"2026-08-05T14:19:55","date_gmt":"2026-08-05T14:19:55","guid":{"rendered":"https:\/\/www.airsang.com\/?p=15446"},"modified":"2026-10-17T16:19:48","modified_gmt":"2026-10-17T16:19:48","slug":"shopify-fake-e-commerce-brand-website-design-and-user-experience-upgrade","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/de\/shopify-fake-e-commerce-brand-website-design-and-user-experience-upgrade\/","title":{"rendered":"Shopify fake e-commerce brand website design and user experience upgrade"},"content":{"rendered":"<h2 class=\"wp-block-heading\"> Project overview <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> The client of this project is a cross-border ecommerce brand specializing in wigs and hair styling products. It hopes to further expand overseas markets through the brand website and enhance the brand&#8217;s professionalism and online sales conversion. When the customer found us, they already had a relatively clear product direction, but the original page still had a lot of room for optimization in terms of brand vision, product display, purchase guidance, and overall page hierarchy. Customers want us to be based on <strong>Shopify<\/strong> The platform re-plans the visual and page structure of the website for the wig category, focusing on different hairstyles, colors, lengths and wearing effects. At the same time, it reduces consumers\u2019 choice costs through real model scenes, clear product classifications and more attractive layouts. Focusing on the purchasing habits of users in the wig industry, we systematically designed the homepage, product display and brand content to create a more fashionable, professional and conversion-oriented Shopify wig brand website. <\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong> Dienstleistungen <\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> Industry <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> Plattform <\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"> Website design and decoration <\/td><td class=\"has-text-align-center\" data-align=\"center\"> Beauty and personal care <\/td><td class=\"has-text-align-center\" data-align=\"center\">shopify<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong> Project requirements <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> target market <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> design style <\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"> Optimize website structure and user browsing experience <\/td><td class=\"has-text-align-center\" data-align=\"center\"> Global <\/td><td class=\"has-text-align-center\" data-align=\"center\"> Bright and simple\uff5cModel-led\uff5cStrong sense of e-commerce <\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong> project budget <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> Delivery content <\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong> Delivery time <\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\uffe514600<\/td><td class=\"has-text-align-center\" data-align=\"center\"> Website construction and full-site page design <\/td><td class=\"has-text-align-center\" data-align=\"center\"> 24 working days <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/curlyme.com\" target=\"_blank\" rel=\"noopener\">https:\/\/curlyme.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Project Challenges <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> The core challenge of this project is how to simultaneously solve the problems of insufficient brand recognition, unclear product differences, and high user selection costs in the fiercely competitive fake e-commerce market. Wig products usually involve multiple dimensions such as color, length, curl, and wearing effect. If the information level on the page is not clear, it can easily affect user judgment and purchasing decisions. Before starting the project, we first systematically sorted out the customer&#8217;s product structure, target consumer groups, brand positioning and similar overseas Shopify wig websites, and analyzed the complete path of users from homepage browsing, product screening to final ordering. At the same time, we organized product images, model materials, core selling points and classification logic, determined the overall visual direction and page information priority, and established a clear foundation for the subsequent design of the home page, product display and conversion modules. <\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/7c2d979cc3cda7ed53272f26.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"> Home Page Design: Create a Powerful First Impression <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> Above the fold area: Quickly establish visual appeal <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/096189db3078b8a244568ddf.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - Home page design: Create a strong first impression - First screen area: Quickly establish visual appeal\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> The first screen area is the first emotional touch point for users after entering the website. Our design highlights include: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Demonstrate diverse wig styles in real scenes <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Through real-person wearing and life-like scenes, users can more intuitively understand the actual effects of different wig styles. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Use eye-catching seasonal event banners <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> For example, theme visuals such as summer promotions and festival activities can enhance the freshness and marketing atmosphere of the page. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Highlight core product selling points <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Focus on displaying key information such as &#8220;Glueless&#8221; and &#8220;Beginner Friendly&#8221; so that users can quickly understand the brand and product value after entering the page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Through these designs, users can clarify the brand positioning in a short time and quickly understand the product advantages. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Navigation design: product classification as the core <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/3e8a31cc6f636cf34be259a5.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - Home page design: create a strong first impression - Navigation design: with product classification as the core\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> In order to avoid users\u2019 browsing pressure caused by too many options, we redesigned the navigation structure based on consumers\u2019 real shopping habits. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Classification by wig type <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Zum Beispiel: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> 360\u00b0 glue-free wig <\/li>\n\n\n\n<li> Lace forehead wig <\/li>\n\n\n\n<li> Bob short hair wig <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"> Classified by usage scenarios <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Zum Beispiel: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> wedding <\/li>\n\n\n\n<li> work <\/li>\n\n\n\n<li> Daily wear <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"> Sort by trend or promotion <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Help users find the products they are currently interested in more quickly through new products, popular models, discounts and other portals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> This category-first navigation method can reduce operational friction when users find products and shorten the path from browsing to purchasing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Visual hierarchy and page layout <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> We use a simple but dynamic page layout to maintain a clear visual hierarchy between different content modules. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Use large, high-quality images <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Highlight the styling effect, texture and overall style of the wig through high-definition model pictures and product scene pictures. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Maintain clear module spacing <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Reasonably control the white space between different sections to avoid overcrowding the page content. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Use eye-catching title fonts <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Focus on key activities, product selling points and core information, strengthen the information level through more visually impactful fonts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> The overall goal is to guide users to naturally move from browsing and understanding products to purchasing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Product Page Design: Boost Conversions with Clear Messages <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> Product Image Strategy <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/0855b25aa1e963c8520e31c4.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - product page design: improve conversion through clear information - product image strategy\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> We have focused on planning different types of product pictures so that users can understand the products as comprehensively as possible online. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> lifestyle scene map <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Show the wearing effect of wig in real life environment, making it easier for users to feel immersed in it. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Product details close-up <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Focus on displaying details such as lace, hair texture, and hairline to help users judge product quality. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Comparison pictures before and after wearing <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Through visual changes before and after use, the product effect is more intuitive. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Installation and wearing instructions <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Use pictures to show the installation steps and wearing methods of wigs to lower the threshold for new users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Together, these images help users \u201cexperience\u201d the product more closely without being able to actually touch the product. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Information architecture design <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> To avoid presenting too much information at once, we split product content into easier-to-understand modules. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Core advantages <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Highlight the product&#8217;s most important selling points and advantages through eye-catching visual forms. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> product specifications <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Use a concise and clear way to display product parameters such as length, color, material, lace type, etc. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Frequently Asked Questions and Care Instructions <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Issues frequently concerned by users and wig care methods are organized separately to help users quickly obtain the information they need. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> A clear information structure can effectively reduce users\u2019 reading pressure and enhance purchasing confidence. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Action button optimization <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> We have focused on optimizing the CTA action buttons on the page. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Improve button visual prominence <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Make your buy button more visible to users through size, location, and visual hierarchy. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Keep button positions consistent <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Maintain unified interaction logic in different pages and different product areas to reduce users\u2019 learning costs. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Paired with trust information <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Add shipping, returns and exchanges, reviews and other relevant information near the purchase button to further reduce user concerns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> This way, users always know what to do next as they browse. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Auxiliary page design: extending the overall shopping experience <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> Product collection page <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/4d29497c41e5fbeadd9c5bcf.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - auxiliary page design: extending the overall shopping experience - product collection page\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> The product collection page is designed to be a browsing experience similar to a curated product gallery. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Simple grid layout <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Use unified product cards and a neat grid structure to make the page cleaner. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Supports quick visual browsing <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Allow users to quickly compare different styles with clear product images and key information. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Reduce irrelevant interference <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Reduce unnecessary complex elements and focus on the product itself. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Such a collection page design can help users browse and filter products more efficiently. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Social word-of-mouth content integration <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/70bf8b7b8be53aeca6412c56.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - auxiliary page design: extending the overall shopping experience - social word-of-mouth content integration\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> One of the important design strategies is to integrate Instagram-like social content into the website. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Real customer photos <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Show the effect of consumers actually wearing the product. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Master styling case <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Provide users with more styling inspiration through the matching methods of bloggers, experts or influencers. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Real usage scenarios <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Show the application of wigs in different scenarios such as work, dating, travel, parties, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> This kind of social content can not only enhance product credibility, but also transform the website from a simple e-commerce store into a brand platform with a more community atmosphere. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Trust building module <\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/airsang-posts\/32100484c67c912aec53030f.webp\" alt=\"Shopify fake e-commerce brand website design and user experience upgrade - auxiliary page design: extending the overall shopping experience - trust building module\" class=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> We have reasonably laid out a variety of trust information on different pages of the website. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Return and exchange policy <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Clearly explain the return and exchange rules to reduce users\u2019 concerns before purchasing. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Logistics and delivery information <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Clearly display the shipping time and delivery method to make it easier for users to judge the purchase cycle. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Wholesale services <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Provide a clear cooperation entrance for customers with bulk purchasing needs. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> Customer testimonials <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> Show real consumers\u2019 experience and feedback to further enhance brand credibility. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> These trust modules can effectively reduce user hesitation and help improve the overall purchase conversion rate. <\/p>","protected":false},"excerpt":{"rendered":"<p>Project overview The client of this project is a cross-border ecommerce brand specializing in wigs and hair styling products. It hopes to further expand overseas markets through the brand website and enhance the brand&#8217;s professionalism and online sales conversion. When the customer found us, they already had a relatively clear product direction, but the original [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[101,74,97],"class_list":["post-15446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-beauty-personal-care","tag-shopify","tag-website-ui-design"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/posts\/15446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/comments?post=15446"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/posts\/15446\/revisions"}],"predecessor-version":[{"id":15590,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/posts\/15446\/revisions\/15590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/media\/14220"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/media?parent=15446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/categories?post=15446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/de\/wp-json\/wp\/v2\/tags?post=15446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}