{"id":9042,"date":"2026-04-15T14:14:01","date_gmt":"2026-04-15T14:14:01","guid":{"rendered":"https:\/\/www.airsang.com\/?p=9042"},"modified":"2026-04-15T16:25:48","modified_gmt":"2026-04-15T16:25:48","slug":"travel-website-design-for-booking-growth","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/ar\/travel-website-design-for-booking-growth\/","title":{"rendered":"Travel Website Design for Booking Growth"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-1024x683.png\" alt=\"Travel Website Design for Booking Growth\" class=\"wp-image-9043\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-1024x683.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-300x200.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-768x512.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-18x12.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-1000x667.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f-10x7.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/4de92d22-6f92-4788-9bb6-18d9ce615f4f.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0642\u062f\u0645\u0629<\/h2>\n\n\n\n<p>In the travel industry, a website is more than just a digital storefront\u2014it is the first destination a customer experiences. A well-designed travel website must inspire, build trust, and guide users seamlessly from exploration to booking. For this Ueeshop project (<a href=\"https:\/\/t181.shop5.ueeshop.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/t181.shop5.ueeshop.com\/<\/a>), our goal was to design a visually immersive and conversion-driven travel website that captures the excitement of discovery while delivering a smooth and intuitive user experience.<\/p>\n\n\n\n<p>Rather than focusing on technical complexity, we approached the project from a design-first perspective. Every layout, visual, and interaction was crafted to reflect the emotional nature of travel\u2014curiosity, inspiration, and confidence\u2014while also driving measurable business outcomes.<\/p>\n\n\n\n<p>This case study explores how we designed a travel-focused Ueeshop website, how each design decision supports user behavior, and how a strategic design approach can turn browsing into bookings.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong>\u0641\u0626\u0629<\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">24 \u064a\u0648\u0645\u064b\u0627<\/td><td class=\"has-text-align-center\" data-align=\"center\">travel<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ueeshop<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u0627\u0644\u0645\u0635\u0645\u0645\u0648\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0648\u0646<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u064a\u0643\u0644\u0641<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>\u062a\u0623\u062b\u064a\u0631<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><a href=\"https:\/\/www.airsang.com\/ar\/%d9%85%d8%b9%d9%84%d9%88%d9%85%d8%a7%d8%aa-%d8%b9%d9%86%d8%a7\/\">\u0644\u064a\u0646 \u062a\u0634\u0627\u0646\u063a<\/a><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">$2600<\/td><td class=\"has-text-align-center\" data-align=\"center\">Pageviews\ud83d\udcc8277%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Project Goals<\/h2>\n\n\n\n<p>Before any design work began, we defined clear objectives to align the website with the client\u2019s business vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a clean, modern, and globally appealing visual identity<\/li>\n\n\n\n<li>Improve user trust through structured and transparent design<\/li>\n\n\n\n<li>Highlight product value through visual storytelling<\/li>\n\n\n\n<li>Create a seamless browsing and purchasing experience<\/li>\n\n\n\n<li>Ensure strong conversion performance across desktop and mobile<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Target Audience<\/h3>\n\n\n\n<p>The website targets international customers, primarily from Western markets. This meant the design needed to reflect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimalism and clarity<\/li>\n\n\n\n<li>High visual consistency<\/li>\n\n\n\n<li>Strong brand storytelling<\/li>\n\n\n\n<li>Easy navigation and fast decision-making<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/h2>\n\n\n\n<p>The homepage acts as a gateway to exploration. It must immediately capture attention and encourage users to dive deeper.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hero Section: Inspire at First Glance<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-1024x481.png\" alt=\"Travel Website Design for Booking Growth-Homepage Design Strategy-Hero Section: Inspire at First Glance\" class=\"wp-image-9044\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-1024x481.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-300x141.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-768x360.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-1536x721.png 1536w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-18x8.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-1000x469.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92-10x5.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-92.png 1813w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We designed a full-width hero banner featuring immersive travel imagery\u2014landscapes, destinations, and cultural moments. The goal is to create an emotional connection within seconds.<\/p>\n\n\n\n<p>Key elements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-impact destination visuals<\/li>\n\n\n\n<li>Short, inspiring headlines<\/li>\n\n\n\n<li>Clear call-to-action (e.g., \u201cExplore Destinations\u201d or \u201cPlan Your Trip\u201d)<\/li>\n<\/ul>\n\n\n\n<p>This approach invites users to start their journey instantly.rload.ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Destination Highlight Sections<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-1024x497.png\" alt=\"Travel Website Design for Booking Growth-Homepage Design Strategy-Destination Highlight Sections\" class=\"wp-image-9046\" srcset=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-1024x497.png 1024w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-300x146.png 300w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-768x373.png 768w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-1536x745.png 1536w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-18x9.png 18w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-1000x485.png 1000w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-1x1.png 1w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94-10x5.png 10w, https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/image-94.png 1773w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Instead of generic product listings, we structured sections around travel experiences and destinations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Design Approach<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grid layouts showcasing different destinations<\/li>\n\n\n\n<li>Balanced use of imagery and minimal text<\/li>\n\n\n\n<li>Clear categorization (e.g., cities, nature, cultural tours)<\/li>\n\n\n\n<li>Consistent spacing for a clean look<\/li>\n<\/ul>\n\n\n\n<p>Each section answers key user questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where can I go?<\/li>\n\n\n\n<li>What can I experience?<\/li>\n\n\n\n<li>Why should I choose this option?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Trust and Credibility Elements<\/h3>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"828\" style=\"aspect-ratio: 1612 \/ 828;\" width=\"1612\" autoplay loop muted src=\"https:\/\/www.airsang.com\/wp-content\/uploads\/2026\/04\/QQ20260415-213925.mp4\" playsinline><\/video><\/figure>\n\n\n\n<p>Travel decisions involve higher commitment, so trust is critical.<\/p>\n\n\n\n<p>We integrated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traveler reviews and testimonials<\/li>\n\n\n\n<li>Service guarantees and support highlights<\/li>\n\n\n\n<li>Clear booking and cancellation policies<\/li>\n\n\n\n<li>Visual trust indicators (icons and badges)<\/li>\n<\/ul>\n\n\n\n<p>These elements reduce uncertainty and increase booking confidence.n easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond the Homepage: Supporting Travel Pages<\/h2>\n\n\n\n<p>While the homepage inspires, internal pages convert interest into action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Travel Package \/ Service Pages<\/h3>\n\n\n\n<p>We designed these pages to present travel offerings clearly and persuasively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Structure Includes:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality destination galleries<\/li>\n\n\n\n<li>Key highlights and itineraries above the fold<\/li>\n\n\n\n<li>Transparent pricing and inclusions<\/li>\n\n\n\n<li>Prominent booking or inquiry buttons<\/li>\n\n\n\n<li>Supporting visuals (maps, icons, feature highlights)<\/li>\n<\/ul>\n\n\n\n<p>Instead of long descriptions, we used visual storytelling to communicate the experience. communicate value.echnical descriptions, we used visual storytelling to communicate value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Destination Category Pages<\/h3>\n\n\n\n<p>These pages help users explore travel options efficiently.<\/p>\n\n\n\n<p>We optimized them by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keeping layouts clean and easy to scan<\/li>\n\n\n\n<li>Grouping destinations logically<\/li>\n\n\n\n<li>Using consistent visual cards<\/li>\n\n\n\n<li>Avoiding clutter to maintain focus<\/li>\n<\/ul>\n\n\n\n<p>This allows users to quickly compare and choose destinations.find what they are looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About and Brand Story Pages<\/h3>\n\n\n\n<p>In travel, emotional connection is essential.<\/p>\n\n\n\n<p>We designed these pages to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share the brand\u2019s travel philosophy<\/li>\n\n\n\n<li>Highlight expertise and reliability<\/li>\n\n\n\n<li>Maintain visual consistency<\/li>\n\n\n\n<li>Build a sense of trust and inspiration<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0646\u0627<\/h2>\n\n\n\n<p>A structured approach ensures both creativity and effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Research and Travel Market Insights<\/h3>\n\n\n\n<p>We analyzed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Travel industry trends<\/li>\n\n\n\n<li>Competitor travel websites<\/li>\n\n\n\n<li>User behavior in trip planning<\/li>\n<\/ul>\n\n\n\n<p>This helped define the visual and structural direction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Wireframing the User Journey<\/h3>\n\n\n\n<p>We mapped the full user journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discovery \u2192 Exploration \u2192 Decision \u2192 Booking<\/li>\n<\/ul>\n\n\n\n<p>This ensured every page supports a logical flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Visual Design for Inspiration<\/h3>\n\n\n\n<p>\u0631\u0643\u0632\u0646\u0627 \u0639\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large, immersive imagery<\/li>\n\n\n\n<li>Clean layouts with ample whitespace<\/li>\n\n\n\n<li>Consistent typography<\/li>\n\n\n\n<li>Harmonized color schemes<\/li>\n<\/ul>\n\n\n\n<p>The goal was to balance inspiration with clarity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Conversion Optimization<\/h3>\n\n\n\n<p>We refined the design to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce friction in navigation<\/li>\n\n\n\n<li>Highlight key actions<\/li>\n\n\n\n<li>Simplify decision-making<\/li>\n<\/ul>\n\n\n\n<p>Our focus: guide users naturally toward booking.ve friction and guide action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Advantages of Our Approach<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Experience-Driven Design<\/h3>\n\n\n\n<p>We design for emotion and experience, not just structure. This is especially important in travel, where inspiration drives action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Global User Alignment<\/h3>\n\n\n\n<p>We follow Western design standards:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimalist layouts<\/li>\n\n\n\n<li>\u062a\u0633\u0644\u0633\u0644 \u0647\u0631\u0645\u064a \u0628\u0635\u0631\u064a \u0642\u0648\u064a<\/li>\n\n\n\n<li>Clear communication<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Consistency Across Pages<\/h3>\n\n\n\n<p>Consistency ensures users feel confident throughout their journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mobile-First Travel Experience<\/h3>\n\n\n\n<p>Travel users often browse on mobile devices. We optimized for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy scrolling<\/li>\n\n\n\n<li>Touch-friendly interactions<\/li>\n\n\n\n<li>Fast content consumption<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u0646\u0627\u0647\u0627<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge 1: Balancing Inspiration and Information<\/h3>\n\n\n\n<p>Travel websites must inspire without overwhelming users with details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge 2: Building Trust Quickly<\/h3>\n\n\n\n<p>Users need to feel confident in booking decisions within seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge 3: Structuring Complex Travel Content<\/h3>\n\n\n\n<p>Travel offerings can be complex, requiring clear organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0644\u0648\u0644\u0646\u0627<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Solution 1: Clear Content Hierarchy<\/h3>\n\n\n\n<p>We prioritized essential information and structured it logically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution 2: Visual Storytelling<\/h3>\n\n\n\n<p>We used imagery and layout to communicate experiences instead of relying on text-heavy content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution 3: Simplified Design Language<\/h3>\n\n\n\n<p>We removed unnecessary elements to keep focus on destinations and actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Results<\/h2>\n\n\n\n<p>The final travel website achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visually engaging and immersive experience<\/li>\n\n\n\n<li>Improved navigation and user flow<\/li>\n\n\n\n<li>Stronger presentation of travel offerings<\/li>\n\n\n\n<li>Increased trust and credibility<\/li>\n\n\n\n<li>Enhanced booking potential<\/li>\n<\/ul>\n\n\n\n<p>Users can now easily explore destinations, understand offerings, and take action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062e\u0627\u062a\u0645\u0629<\/h2>\n\n\n\n<p>This Ueeshop travel website project demonstrates how design can transform a browsing experience into a booking journey. By combining inspiration, clarity, and strategic layout, we created a platform that not only attracts users but also converts them effectively.<\/p>\n\n\n\n<p>In the travel industry, great design is not optional\u2014it is essential.<\/p>\n\n\n\n<p>\u0641\u064a <strong><a href=\"https:\/\/www.airsang.com\/ar\/\">\u0623\u064a\u0631\u0633\u0627\u0646\u062c<\/a><\/strong>, we specialize in creating high-converting, design-driven websites tailored for global markets. Whether for travel brands or other industries, our focus remains the same: turning user interest into real business growth through thoughtful design.<\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction In the travel industry, a website is more than just a digital storefront\u2014it is the first destination a customer experiences. A well-designed travel website&#8230;<\/p>","protected":false},"author":2,"featured_media":9043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,18,20],"tags":[],"class_list":["post-9042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-creative-design","category-industry-insights"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/9042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/comments?post=9042"}],"version-history":[{"count":3,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/9042\/revisions"}],"predecessor-version":[{"id":9062,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/9042\/revisions\/9062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/media\/9043"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/media?parent=9042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/categories?post=9042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/tags?post=9042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}