{"id":15475,"date":"2025-06-29T23:47:11","date_gmt":"2025-06-29T23:47:11","guid":{"rendered":"https:\/\/www.airsang.com\/?p=15475"},"modified":"2026-10-17T16:19:49","modified_gmt":"2026-10-17T16:19:49","slug":"temu-golf-club-poster-design","status":"publish","type":"post","link":"https:\/\/www.airsang.com\/ar\/temu-golf-club-poster-design\/","title":{"rendered":"Temu Golf Club Poster Design"},"content":{"rendered":"

Project overview <\/h2>\n\n\n\n

This project focuses on the overall design of the Temu golf club store vision, covering different products such as putters, drivers, and wedges. We use real golf courses and professional golfers as the core scenes. Through natural light and shadow, sports movements and partial close-ups of products, we focus on presenting the club head structure, hitting surface, grip, stability and control experience. While strengthening the professional sports atmosphere, we allow consumers to quickly understand the core selling points of different clubs and establish a unified and brand-conscious store visual image. <\/p>\n\n\n\n

\u0627\u0644\u062e\u062f\u0645\u0627\u062a <\/strong><\/strong><\/td> Industry <\/strong><\/td> \u0645\u0646\u0635\u0629 <\/strong><\/td><\/tr>
temu store design <\/td> Sports and outdoor <\/td>\u062a\u064a\u0645\u0648<\/td><\/tr>
Project requirements <\/strong><\/td> target market <\/strong><\/td> design style <\/strong><\/td><\/tr>
Improve click-through rate <\/td> \u0639\u0627\u0644\u0645\u064a <\/td> Professional and quality <\/td><\/tr>
project budget <\/strong><\/td> Delivery content <\/strong><\/td> Delivery time <\/strong><\/td><\/tr>
\uffe5600<\/td> 7 temu posters <\/td> 6 working days <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n\n\n\n

Project Challenges <\/h2>\n\n\n\n

The challenge of this project is that golf clubs have strong professional attributes, and different club types have obvious differences in usage scenarios, functional selling points, and consumer concerns. We not only need to accurately distinguish the visual expression of putters, drivers and wedges, but also ensure that the entire set of Temu store posters remains consistent in terms of color, characters, scenes and layout. At the same time, it is also necessary to balance the real stadium atmosphere, product close-ups and core parameters in the limited screen, avoid visual congestion caused by too much information, and highlight stability, controllability, hitting distance and holding experience in a professional but easy-to-understand way, so that consumers can quickly identify the value of the product. <\/p>\n\n\n\n

The first one: Use the putting scene to create a professional golf atmosphere <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The first poster uses a real putting scene on a golf green as the main visual. <\/p>\n\n\n\n

The left side of the picture retains a large area of natural light and lawn, and arranges the golfer to complete the putting action. Rather than placing the product alone, we hope to tell consumers through real actions how this putter should enter the actual use scenario. The player’s body posture, the position of the ball, and the relationship between the putter and the green all work together to enhance the professional attributes of the product. <\/p>\n\n\n\n

We designed the title as \u201cPrecision Starts on the Green.\u201d The core expression is that precision starts on the green. For putters, what consumers care about most is not the hitting distance, but control, stability and direction. Therefore, we did not use language such as “POWER” and “SPEED” that are more suitable for wood clubs, but built selling points around Precision, Stable Stroke, and Control. <\/p>\n\n\n\n

The right side of the screen adopts a layout of product details, one large and two small. <\/p>\n\n\n\n

The top focuses on displaying the putter head, allowing consumers to clearly see the club face, aiming line and overall structure; the lower left highlights the grip texture, emphasizing Comfortable Control; the lower right displays the club head from right behind, emphasizing Stable Performance. <\/p>\n\n\n\n

This layout creates a very clear path to information: <\/p>\n\n\n\n

Consumers first see the real usage scenario, then see the overall design of the product, and finally take a closer look at the grip and club head structure. <\/p>\n\n\n\n

This combination of “scene + structure + details” is easier to establish a sense of professionalism than simply arranging several selling point icons together, and can also reduce the cost for users to understand the product. <\/p>\n\n\n\n

Picture 2: Enhance the high-end putting experience with the Sunset Course <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The second poster continues to showcase the putter product, but we deliberately changed the overall composition and visual emphasis. <\/p>\n\n\n\n

The picture uses a golf course scene near sunset. The lake, golf course and distant clubhouse together create a strong high-end club atmosphere. We hope that this picture not only introduces the product, but also conveys an ideal golf lifestyle to users. <\/p>\n\n\n\n

Compared with the first one, the visual center of gravity of this poster has obviously moved to the center right. <\/p>\n\n\n\n

The player on the left is putting, while the right uses the headline “Control Every Putt.” to establish the core message. For putter products, “controlling every putt” is easier to establish a connection with consumers’ real needs than simply emphasizing materials or appearance. <\/p>\n\n\n\n

Further explanation below the title: <\/p>\n\n\n\n

From precision machined club faces to zero-taper grips, every detail of the product is designed around feel and stable performance. <\/p>\n\n\n\n

Then we use three horizontally arranged close-up pictures to introduce respectively: <\/p>\n\n\n\n

Precision-Milled Face, Stable Blade Design and Zero-Taper Grip. <\/p>\n\n\n\n

Here we specifically control the size of each close-up image so that the three pieces of information maintain the same weight, without the problem of a certain selling point overly occupying the visual space. <\/p>\n\n\n\n

Visually, we did not add complex icons. Golf equipment itself is more suitable for establishing credibility through real product details, so we directly zoom in on the material, structure and shape to let consumers “see” the product’s selling points for themselves. <\/p>\n\n\n\n

The third picture: Using power visual representation of the driver <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The third poster switches from putters to drivers, so the entire visual language changes. <\/p>\n\n\n\n

Instead of continuing with a quiet, steady putting scenario, we opted for what happens after the golfer completes their swing. The rotation of the character’s body, the extension of the club, and the depth of the golf course in the distance jointly create a sense of speed and power. <\/p>\n\n\n\n

The title “Built for Powerful Distance.” directly corresponds to the core consumer appeal of the driver-distance. <\/p>\n\n\n\n

Among them, “Powerful Distance” uses more eye-catching red and black gradient text, making this keyword the most obvious information on the entire page. The visual rhythm here is significantly stronger than in the previous two putting posters, as the driver itself represents drive, distance, and power. <\/p>\n\n\n\n

The main text is supplemented around the three directions of confidence, speed and control. <\/p>\n\n\n\n

Instead of just emphasizing long distance, we combined speed, control and stability, because simply promoting distance would easily make the product appear too functional. For golfers, the real value is gaining distance while maintaining a consistent shot. <\/p>\n\n\n\n

The three product close-ups at the bottom are shown respectively: <\/p>\n\n\n\n

Premium Driver Head, Responsive Face and Secure Grip. <\/p>\n\n\n\n

The first one emphasizes the overall structure of the club head, the second one emphasizes the hitting face, and the third one shows the grip. In this way, users can quickly understand the key parts of a complete club without having to read a lot of text. <\/p>\n\n\n\n

The main function of this one is to highlight the “sense of performance” and at the same time make the entire Temu store visual not limited to a single putter, but cover different types of golf clubs. <\/p>\n\n\n\n

Photo 4: Demonstrating the professional use of wedges through bunker shots <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The fourth poster focuses on the short game and wedges. <\/p>\n\n\n\n

We choose bunker shots instead of ordinary lawn shots because the bunker can more directly express the purpose of the wedge, and the flying sand particles can also create a stronger visual impact. <\/p>\n\n\n\n

The title “SHORT GAME BIGGER POSSIBILITIES.” on the right uses a large area of black text, with POSSIBILITIES highlighted in red, allowing the picture to maintain a professional feel while adding visual memory points. <\/p>\n\n\n\n

The information structure of this poster is more complex than the previous ones, so we use an obvious column approach. <\/p>\n\n\n\n

Three local product close-ups are placed on the left: <\/p>\n\n\n\n

The first one shows Precision Milled Face, focusing on club face texture and rotation control; <\/p>\n\n\n\n

The second shows the club head at different angles, emphasizing Versatile Performance; <\/p>\n\n\n\n

The third photo highlights the Non-Slip Grip, illustrating the grip’s ability to improve stability and comfort. <\/p>\n\n\n\n

The middle area fully displays the club and is marked with length information of approximately 95cm \/ 37.4in. <\/p>\n\n\n\n

This design has a very practical consideration: for Temu users, size information can directly reduce purchasing concerns. In addition to caring about performance, consumers also need to quickly confirm the size of the product, so we treat the complete club as an independent visual module instead of stuffing the size numbers into the product details. <\/p>\n\n\n\n

On the far right, a real bunker hitting scene is used to express emotions. <\/p>\n\n\n\n

This one integrates parameters, product details and real actions into the same picture, making it more suitable as a core functional poster in the middle of the store. <\/p>\n\n\n\n

Picture 5: Strengthening the stability and design of large putters <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The fifth poster returns to the putter again, but the product itself is a larger Mallet Putter, so we adopted a more structural display design approach. <\/p>\n\n\n\n

The left side uses a scene of golfers putting on the green, but unlike the previous two, the scene here mainly plays a role in atmosphere. The real information is concentrated in the middle title and the product module on the right. <\/p>\n\n\n\n

The title “A BETTER PUTTING FEEL” directly emphasizes the use experience. <\/p>\n\n\n\n

“MORE STABILITY. MORE CONFIDENCE.” further connects the stability and confidence that consumers care about most. <\/p>\n\n\n\n

We hope consumers will feel that this large club head is not just a shape design, but serves a more stable putting experience. <\/p>\n\n\n\n

The right side uses an irregular beveled grid to disassemble and display different product features. <\/p>\n\n\n\n

The top highlights Premium Face Design; <\/p>\n\n\n\n

The middle shows Balanced Performance; <\/p>\n\n\n\n

The right side highlights the Oversized Grip; <\/p>\n\n\n\n

The bottom continues to display the Modern Mallet Design, while adding the Putter Pouch that comes with the product. <\/p>\n\n\n\n

Compared with traditional square information cards, the chamfered layout can create a stronger sense of movement and echo the lines of golf clubs. <\/p>\n\n\n\n

The green strokes and lawn background maintain the connection between the entire picture and the golf scene, so that the close-up of the product does not look like an isolated industrial product picture. <\/p>\n\n\n\n

This type of poster is particularly useful as a “selling point summary” for Temu product pages because users can quickly see the club head, face, grip, and accessories on one page. <\/p>\n\n\n\n

Picture 6: Use triple character posters to establish a complete brand image <\/h2>\n\n\n\n
\"Temu<\/figure>\n\n\n\n

The last one adopts the form of triptych characters, which is obviously different from the previous posters that mainly focus on function introduction. <\/p>\n\n\n\n

Instead of continuing to stack product parameters, we choose three different golf states: <\/p>\n\n\n\n

The figure on the left stands relaxedly on the court, holding a club; <\/p>\n\n\n\n

The middle figure completes the swing; <\/p>\n\n\n\n

The figure on the right is standing and holding a pole. <\/p>\n\n\n\n

The three screens represent preparation, batting and leisure states respectively. <\/p>\n\n\n\n

We hope that through this combination, consumers will feel that the clubs do not only exist on the product detail page, but belong to the complete golf life. <\/p>\n\n\n\n

The KASMAX GOLF brand logo is retained in the upper left corner and upper right corner respectively, and simple copywriting such as “Elevate Your Game” and “PLAY FURTHER” is added in the middle and right corner. <\/p>\n\n\n\n

Compared with the previous posters, there is very little text here, because this one is mainly responsible for the brand atmosphere rather than explaining the product. <\/p>\n\n\n\n

This type of image is very important in the entire Temu store visual system. <\/p>\n\n\n\n

If all the pictures are introducing parameters, structure and selling points, consumers will easily suffer from information fatigue. After adding character scenes, the rhythm of the page can become more natural and the professionalism of the brand can be strengthened. <\/p>\n\n\n\n

At the same time, we uniformly used blue sky, green court, black Polo, white trousers, and black clubs to keep the three images highly consistent even with different character movements. <\/p>","protected":false},"excerpt":{"rendered":"

Project overview This project focuses on the overall design of the Temu golf club store vision, covering different products such as putters, drivers, and wedges. We use real golf courses and professional golfers as the core scenes. Through natural light and shadow, sports movements and partial close-ups of products, we focus on presenting the club […]<\/p>","protected":false},"author":1,"featured_media":14436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[99,86,80],"class_list":["post-15475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-ecommerce-homepage-design","tag-sports-outdoors","tag-temu"],"_links":{"self":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/15475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/comments?post=15475"}],"version-history":[{"count":1,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/15475\/revisions"}],"predecessor-version":[{"id":15619,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/posts\/15475\/revisions\/15619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/media\/14436"}],"wp:attachment":[{"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/media?parent=15475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/categories?post=15475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.airsang.com\/ar\/wp-json\/wp\/v2\/tags?post=15475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}